About Maeva
French
Native or bilingual
Experience
- E-magineursDigital Marketing Consultant - Head of Digital Marketing TeamTELECOMMUNICATIONSAugust 2019 - Today (6 years and 10 months)1 Espl. François Mitterrand, 69002 Lyon, France▷ ADVICE AND DEVELOPMENT OF B2B AGENCY CLIENT PORTFOLIOS, public and B2C communication with sales teams: assist with brief taking, study the brand's universe, its sector and its offerings, establish strategic recommendations within the framework of public consultations or tenders on digital strategy and digital marketing aspects, formalize action plans. Some client examples: Bayer, Ligue Nationale de Rugby, Vatel, City of Poitiers, Universciences, City of Dijon.▷ DIGITAL STRATEGY EXPERTISE Contribution to the management and development of the agency in social media, SEO, content marketing, digital media planning, digital marketing and activation.▷ HEAD OF WEBMARKETING TEAM (4 people) Team management, operational implementation of digital marketing projects, ensure the proper execution of projects, meet deadlines, manage budget control and activity monitoring.
- 1ère PositionHead of CONTENT MARKETING - 1st Position DIGITAL MARKETING 360°CONSULTING AND AUDITSMarch 2015 - June 2019 (4 years and 3 months)Lyon, France1ère Position is a multi-channel web agency. We support our clients from A to Z in their digital development projects, from audit to operational implementation with a team of experts. All our services are produced in-house by 25 confirmed talents in their field: SEO SEA Experts, Community Managers, web designers, developers, integrators, multilingual copywriters...▷ CONTENT MARKETING ▸ Editorial creation for numerous clients (B2B, B2C)... ▸ Creation and management of brand content strategies ▸ Optimization and creation of content with an SEO approach (blog, website content, social media...) ▸ Creation, management, and writing of magazines such as MORE & Dizzy magazines (Editor-in-Chief position) ==> Creative, versatile, and bringing my theoretical knowledge.▷ SOCIAL MEDIA MANAGEMENT ▸ Implementation of an editorial strategy for various clients ▸ Management and animation of different accounts ▸ Implementation of paid campaigns ▸ Analysis and recommendations for social media optimization.▷ DIGITAL STRATEGY ▸ Brand strategy implementation: from creation to complete management of the brand's universe (competitive analysis, positioning, DNA, values, communication...)▷ CONTENT TEAM MANAGEMENT (4 content managers, 1 social media manager, 2 graphic designers)
- Free LanceCopywriter // CONTENT MARKETINGJanuary 2014 - January 2015 (1 year)Lyon, France▷ Various assignments with communication agencies for copywriting and strategy ==> Content writing (web, etc...) ==> Brand strategy writing ==> Responses to briefs and tenders ==> Community management ==> Writing articles, press kits
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Education
- PHD IN MANAGEMENT SCIENCES - Specialization TERRITORIAL MARKETING & BRAND STRATEGY, Management SciencesAix-Marseille University2013DOCTORAT SCIENCES DE GESTION - Spécialité MARKETING TERRITORIAL & STRATEGIE DE MARQUE , Sciences de Gestion