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Maeva C.MC

Maeva C.

Marketing & Webmarketing Consultant

€500/day
1 project
Lyon, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Maeva

Hello!
With a PhD in Marketing, I have been a webmarketing & marketing consultant for over 10 years for businesses ranging from VSEs to large corporations. I have experience in content marketing, inbound marketing, digital activation, and guidance on implementing branding strategies.

I am available for assignments:
- Digital
- Social Media
- Digital Audit
- Digital Support
- Training
- Branding
- Web Writing

Feel free to propose your challenges!
  • French

    Native or bilingual

Can work on-site
Lyon (up to 50km)

Experience

  • E-magineurs
    Digital Marketing Consultant - Head of Digital Marketing Team
    TELECOMMUNICATIONS
    August 2019 - Today (6 years and 10 months)
    1 Espl. François Mitterrand, 69002 Lyon, France
    ▷ ADVICE AND DEVELOPMENT OF B2B AGENCY CLIENT PORTFOLIOS, public and B2C communication with sales teams: assist with brief taking, study the brand's universe, its sector and its offerings, establish strategic recommendations within the framework of public consultations or tenders on digital strategy and digital marketing aspects, formalize action plans. Some client examples: Bayer, Ligue Nationale de Rugby, Vatel, City of Poitiers, Universciences, City of Dijon.

    ▷ DIGITAL STRATEGY EXPERTISE Contribution to the management and development of the agency in social media, SEO, content marketing, digital media planning, digital marketing and activation.

    ▷ HEAD OF WEBMARKETING TEAM (4 people) Team management, operational implementation of digital marketing projects, ensure the proper execution of projects, meet deadlines, manage budget control and activity monitoring.
  • 1ère Position
    Head of CONTENT MARKETING - 1st Position DIGITAL MARKETING 360°
    CONSULTING AND AUDITS
    March 2015 - June 2019 (4 years and 3 months)
    Lyon, France
    1ère Position is a multi-channel web agency. We support our clients from A to Z in their digital development projects, from audit to operational implementation with a team of experts. All our services are produced in-house by 25 confirmed talents in their field: SEO SEA Experts, Community Managers, web designers, developers, integrators, multilingual copywriters...

    ▷ CONTENT MARKETING ▸ Editorial creation for numerous clients (B2B, B2C)... ▸ Creation and management of brand content strategies ▸ Optimization and creation of content with an SEO approach (blog, website content, social media...) ▸ Creation, management, and writing of magazines such as MORE & Dizzy magazines (Editor-in-Chief position) ==> Creative, versatile, and bringing my theoretical knowledge.
    ▷ SOCIAL MEDIA MANAGEMENT ▸ Implementation of an editorial strategy for various clients ▸ Management and animation of different accounts ▸ Implementation of paid campaigns ▸ Analysis and recommendations for social media optimization.
    ▷ DIGITAL STRATEGY ▸ Brand strategy implementation: from creation to complete management of the brand's universe (competitive analysis, positioning, DNA, values, communication...)
    ▷ CONTENT TEAM MANAGEMENT (4 content managers, 1 social media manager, 2 graphic designers)
  • Free Lance
    Copywriter // CONTENT MARKETING
    January 2014 - January 2015 (1 year)
    Lyon, France
    ▷ Various assignments with communication agencies for copywriting and strategy ==> Content writing (web, etc...) ==> Brand strategy writing ==> Responses to briefs and tenders ==> Community management ==> Writing articles, press kits

Reviews

5.0

Out of 1 rating

L

Laurent

GRDF - Direction Développement

Reviewed on 10/26/2022

Recommendations

Natacha BorodineNB
FU
Natacha Borodine and 1 other person have recommended Maeva

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Education

  • PHD IN MANAGEMENT SCIENCES - Specialization TERRITORIAL MARKETING & BRAND STRATEGY, Management Sciences
    Aix-Marseille University
    2013
    DOCTORAT SCIENCES DE GESTION - Spécialité MARKETING TERRITORIAL & STRATEGIE DE MARQUE , Sciences de Gestion

Skill set (19)

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