Freelancer profile translated to English.
Back to original languageAbout Maéva
I started my career in an agency, in the fashion sector, overseeing the artistic direction of photo shoots and commercial operations (sales, new collection, Valentine's Day).
After five years in fashion, I decided to open up to other sectors by creating my own structure, Back ièn, in 2005.
I first offered my services to retailers and VSEs, then extended them to event and communication agencies.
Thanks to my collaboration with the latter, I had the pleasure of working for major clients such as SNCF, RUNGIS, INNOCENT, and JUSTE POUR RIRE.
Convinced that soft skills are as important as hard skills, I have undergone training such as NLP, Well-being at Work (Fabrique Spinoza), and Appreciative Inquiry, enabling me to communicate better with my clients and partners.
I am enthusiastic by nature, and my clients appreciate my responsiveness and good humor :)
English
Basic
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Betc digitalSOFINCO CRM OperationDIGITAL AND ITJuly 2017 - July 2017Pantin, FranceThe BETC agency commissioned me for 2 months for the graphic design of several SOFINCO CRM operations (mailing, emailing and mobile version, guides).The agency's approach: hybrid iconography composed of artist visuals like François Dourlen - Flat design - Always offbeat royalty-free images - Speech bubbles for greater proximity with the recipient...I really enjoyed working in a team!The client was not easy, but the team was great: Corinne Catherinet (freelance copywriter), Pascal Bouju (art director), Pierre-Loup Dupuis (project manager), Véronique Dupéroux (account director)...
- Fabrique SpinozaCreation of the visual identity for the University of Happiness at Work and co-construction of the eventHEALTH AND WELLNESSJune 2017 - July 2017 (1 month)La Fabrique Spinoza is a think tank for Citizen Happiness: http://fabriquespinoza.fr/presentation/Every year, they organize the University of Happiness at Work for SMEs and large companies that wish to learn about the issues, best practices, and apply them within their company.I created all the communication materials for these 3 days: web banner, poster, roll-up, ppt template, flyer, badge, diploma...I also attended the event as a co-creator, which allowed me to experience these 3 days fully and from the other side! It was a very enriching human experience, and I am very happy to have participated in the beginnings of a new era in the world of work :)
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Education
- Appreciative Inquiry PractitionerIFAI2018L’ « Appreciative Inquiry » ou « Exploration Appréciative » est une méthode de conduite du changement qui a vu le jour à la fin des années 1980 aux Etats-Unis et qui se développe en France et en Europe depuis une dizaine d’années. Elle prend appui sur la révélation des forces des personnes et des organisations. Elle fait reposer le changement sur les réussites, les atouts et les énergies positives de l’entreprise. Les applications de l’Exploration Appréciative sont nombreuses : diagnostic social ou organisationnel, conduite de changements, cohésion d’équipe, innovation pour une meilleure organisation, développement du management et du leadership, conventions et événements,...
- Facilitator of Happiness at WorkLa Fabrique Spinoza2017Appréhender le paradigme du Bonheur au Travail -> Acquérir la connaissance et lever les freins pour passer à l’action Découvrir et expérimenter le chemin vers l’entreprise heureuse -> Partir de modèles théoriques pour identifier des leviers d’action concrets Passer à l’action pour déployer le bonheur dans son organisation -> Construire son plan d’action et se préparer à le mettre en œuvre