Freelancer profile translated to English.

Description

I support companies in creating and deploying their brand image, with a vision that goes beyond the purely graphic. My approach combines digital branding, physical presence (signage, retail), and product development.

My expertise is distinguished by comprehensive support from concept to manufacturing:

Brand Strategy & Identity: Creation of strong, coherent, and high-performing visual universes (+4,000 followers in 1 month on recent launches).

Design & Digital: Custom website design and art direction for social media.

Physical Deployment: Technical expertise in signage, facade covering, and complex print materials.

Sourcing & Production: Currently based in China, I handle sourcing and industrial production monitoring. This allows brands to bring their ideas to life through the creation of custom products and packaging, sourced directly from the best manufacturers.

My role is to transform your vision into a tangible reality, whether it's a pixel on a screen or a finished product in your customers' hands.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Arabic
Conversational

Workplace preferences

Can work on-site

Rouen (up to 50km)

Yooka
Global Branding: Visual Identity, Digital & Signage
RESTAURANTS AND FOOD SERVICE
August 2023 - December 2025 (2 years and 4 months)
Rouen, France
Comprehensive support for brand launch, from graphic strategy to operational visibility.

Identity & Design: Creation of the logo and a declinable graphic charter (print, web, packaging).

Social Media: Launch strategy and social media management (+4,000 followers in 1 month).

Space Design & Signage: Design of the signage, interior layout, and professional uniform branding.

Print Materials: Creation and printing of menus, flyers, and business cards.

Result: A coherent brand image, unified from digital to physical, with strong traction from the first month.
Signage & Retail Design Social Media Print and Web Graphic Design Logo & Identity Menu Creation
Société routière
Visual Identity & Signage Deployment
TRANSPORTATION
February 2026 - Today (6 months)
Rouen, France
Comprehensive support to strengthen the brand's physical presence:

Mock-ups & Design: Creation of 3D simulations respecting the graphic charter.

Signage: Installation and setup of outdoor signage.

Facade Covering: Project in progress to transform the storefront into a powerful communication medium.

Objective: Maximize visual impact and ensure perfect consistency of the brand image.
Visual Identity Corporate Identity Branding Graphic Mock-up
Balooma
E-commerce Site Creation & Brand Strategy
E-COMMERCE
January 2026 - January 2026
Louviers, France
Development of a custom digital ecosystem, driven by a strong and unique visual identity.

Web Design: Creation of a fully personalized website, designed around the brand's DNA and aesthetic signature.

Identity & Materials: Production of all print and digital communication materials.

Social Media Strategy: Global support for brand structuring and its visibility on social networks.

Result: A coherent online presence and a consolidated brand structure to support the company's growth.
Website Creation Brand Design & Visual Identity Print and Web Graphic Design Logo & Identity Flyer Design