Freelancer profile translated to English.
Back to original languageAbout Maelys
Senior CRM & Lifecycle Manager specialized in e-commerce, I help brands structure and optimize their CRM strategy to make it a real growth lever.
Klaviyo expert, I work on the entire lifecycle: segmentation, automations, email campaigns, SMS & WhatsApp, promotional strategy, and continuous optimization, with a performance-oriented approach.
For over 3 years in a specialized CRM agency, I have been supporting e-commerce brands with diverse challenges, allowing me to develop a strategic, operational, and results-oriented vision.
My role: transform an under-exploited CRM into a structured, profitable, and scalable channel.
Results:
• 25% to 50% of revenue generated via CRM
• ~35% average contribution to overall revenue
• Several tens of millions of euros generated
• Support for brands with +€1M monthly revenue
• Management of peak periods (Black Friday, launches, promotions…)
I primarily work with e-commerce brands that already have a CRM in place but wish to significantly improve its performance.
References:
greenwhey, Native Union, Saint James USA, Cookies Europe, My Little Necklace, Maison Scarlett, SweetPlaid, Les Petits Prödiges, TealerLab, Stormrock…
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Italian
Basic
German
Basic
Remote only
Primarily works remotely
Experience
- EmailClubSenior CRM ManagerE-COMMERCEJanuary 2023 - Today (3 years and 4 months)CRM & Lifecycle Manager at a specialized agency, I have been supporting e-commerce brands for over 3 years in structuring and optimizing their CRM strategy.I manage the entire lifecycle: segmentation, automations (flows), email & SMS campaigns, promotional strategy, and performance analysis, with a clear objective of contributing to revenue.I work autonomously on accounts with diverse challenges, from strategy definition to operational implementation, including performance monitoring and continuous optimization.Notably, I have supported brands like greenwhey, Native Union, and Saint James USA on growth, retention, and CRM structuring issues.
- Centre National de la Recherche ScientifiqueResearch Engineer in Data Production and AnalysisRESEARCHNovember 2021 - Today (4 years and 7 months)Paris, FranceFormal Linguistics Laboratory Formal Models of Social Meaning and Identity Construction through Language (SMIC, ERC)I built a corpus from scratch: I transcribed interviews and annotated the resulting text data using NLP techniques according to our research interests. I then extracted and shaped the data so our experiments could be conducted. I also conducted various analyses on the corpus.
- Maëlys TomaLanguage ConsultantCONSULTING AND AUDITSJuly 2021 - Today (4 years and 11 months)Peymeinade, FranceTranslation EN>FR & FR>EN as a qualified linguist with diplomas in both languages. Proofreading & Editing.Language consulting: Natural Language and NLP in R&D. Language Quality, Editing, tone review, pragmatics.
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Education
- Master's degree, Theoretical and Experimental LinguisticsUniversité de Paris2021Maîtrise, Theoretical and Experimental Linguistics
- Master of ArtsSorbonne Université2019Master of Arts - MA, English (Linguistics)