Maelys Richard

Brand Designer

Overhaul of the visual identity and graphic charter:

Modernization and harmonization of the graphic charter to strengthen the brand's visual consistency across all media.

Creation or adaptation of the logo, choice of typography, color palette, and distinctive graphic elements.

Design of mockups and various visual supports: posters, business cards, packaging, digital templates, etc.

Design trend monitoring and benchmarking to ensure a modern, recognizable brand image aligned with current trends.

Instagram Account Management

Creation of visual content (photos and videos):

Production of attractive content using a professional camera and smartphone to produce high-quality visuals.

Artistic staging of products and services in an aesthetic and engaging way to generate interest and emotion among the target audience.

Editorial Calendar:

Development of a strategic publication schedule, defined according to the brand's key moments and periods conducive to engagement.

Ensuring consistency between themes, formats, and communication objectives.

Instagram Content Strategy:

Implementation of a tailor-made strategy to optimize the brand's visibility and impact on Instagram.

Performance analysis (engagement rate, reach, interactions) and continuous adjustments to maximize results.

As an internal communication officer on an apprenticeship at SNCF, I participate in the creation and dissemination of content for employees: articles, newsletters, posters, presentations, etc. I contribute to the implementation of communication actions aimed at strengthening team cohesion and promoting internal projects. I also ensure the monitoring of digital communication tools and coordination with various departments. This experience allows me to develop my writing, organizational, and interpersonal skills, while working in a structured environment, at the heart of the communication challenges of a large company.

Design and development of visual identities (logos, graphic charters, brand universes).

Creation of visual and video content for social media (Instagram, LinkedIn, Facebook, TikTok).

Development and implementation of social media strategies to increase visibility and engagement.

Management and planning of the editorial calendar, performance monitoring, and monthly reporting.

Execution of digital advertising campaigns (sponsorship, SEA/Meta Ads) and KPI tracking.