Freelancer profile translated to English.
Back to original languageAbout Maëlys
Does your image truly reflect the value of what you offer?
I'm Maëlys, a graphic designer specializing in the worlds of maternity, childhood, parenting, and well-being.
I support brands that are committed to building connections, transmitting values, or providing reassurance through a consistent, understandable visual identity aligned with their communication goals.
Before creating anything, I take the time to understand what your brand aims to convey, the relationship it builds with its audience, and the impression it wants to leave. My role isn't just to create a harmonious image; it's to visually translate what makes your brand unique, so it is understood, recognized, and trusted.
I specialize in creating or redesigning visual identities, designing logos and graphic universes, creating print and digital communication materials, as well as event visuals.
I primarily work with professionals in maternity, parenting, and well-being, as well as brands dedicated to children and families.
Do you need an image that truly reflects the value of your business? Book a discovery call directly:
French
Native or bilingual
Can work on-site
Lempdes (up to 10km)
Experience
- Mairie de LempdesGraphic and Digital Communications OfficerPUBLIC SECTORSeptember 2022 - March 2026 (3 years and 6 months)Lempdes, FranceCreation and adaptation of visual communication materials for a local authority, adhering to the institutional brand guidelines and public communication constraints.Design of print and digital materials: posters, flyers, administrative documents, visuals for social media and municipal events.Participation in graphic design discussions for certain internal and external communication projects, including the creation of original visuals and occasional logos.Collaboration with various municipal departments to translate their needs into clear, accessible, and visually consistent materials.Independent management of priorities in a multi-stakeholder environment with often tight deadlines and hierarchical approvals.
- MaëternelFreelance Graphic Designer & Art DirectorHEALTH AND WELLNESSMarch 2026 - Today (5 months)Lempdes, FranceCreation of visual identities, illustrations, and communication materials for professionals in perinatal care, early childhood, and family brands.Design of complete visual systems: logo, brand guidelines, art direction, print and digital adaptation. Each project starts with an in-depth understanding of the client's positioning and values to produce a coherent, professional identity adapted to their actual needs.Design & Art DirectionProjects managed with full autonomy: brief, conception, production, delivery.
- Nage LibreGraphic DesignerSPORTSSeptember 2021 - June 2022 (9 months)Riom, FranceDesign and adaptation of graphic materials for a brand specializing in swimming and sports equipment.Creation of designs for technical textiles (dye-sublimation on swimwear), respecting production constraints and legibility during movement.Design of packaging for sports nutrition products (proteins), addressing branding, information hierarchy, and shelf impact considerations.Layout of editorial materials, including magazines and educational documents for swimming camps.Participation in adapting visuals across different communication formats (print and product), with a focus on brand consistency.
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Education
- Master's Degree | Art Direction in Graphic DesignESDAC, School of Design, Applied Arts and Communication2024EUROPEAN MASTER - DESIGNER DE COMMUNICATION GRAPHIQUE ET DIGITALE Formation reconnue par l'État - Titre RNCP 15796 / NSF 320 de Niveau 7 enregistré au Répertoire National des Certifications Professionnelles par France Compétences.
- Bachelor's Degree | Digital and Print Graphic DesignESDAC, School of Design, Applied Arts and Communication2022Le Bachelor Design Graphique Digital et Imprimé forme aux domaines du Design interactif (sites internet, Application Mobile, VR), du design d’identité (logotypes, chartes graphiques), du design éditorial (mises en pages de magazines, livres,) et du design de message (campagnes publicitaires ou de sensibilisations).