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Maelys Le GuenML

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Freelancer profile translated to English.
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About Maelys

💼 Customer Relationship Specialist & Digital Strategy
With several years of experience in customer relations and community management, I now support brands in optimizing their customer experience and developing their online presence.

✨ What I offer:

Customer relationship management & moderation: managing private messages and comments, moderating interactions to ensure a positive brand image.

Social media strategy: developing tailor-made strategies to increase your visibility and strengthen your community.

Instagram content creation: creating impactful visuals and writing engaging posts to maximize your reach.

DM & community management: responding to private messages and interacting with your audience to create a real sense of closeness.

Training creation: designing adapted training modules for beauty/wellness sector professionals, to help them evolve and differentiate themselves in their market.

🚀 My goal: to help you develop your business, retain your customers, and optimize your digital communication with concrete and personalized solutions.
  • French

    Native or bilingual

  • English

    Conversational

Can work on-site
Rennes (up to 15km)

Experience

  • YVES ROCHER
    Beauty Advisor
    FASHION AND COSMETICS
    August 2021 - July 2023 (1 year and 11 months)
    Rennes, France
    - Advice and sales: Welcoming customers, identifying their needs and
    recommending suitable products to ensure their satisfaction.

    - Stock management: Receiving, organizing, and tracking supplies
    to optimize product availability in store.

    - Schedule creation and management: Developing team schedules to
    ensure optimal coverage of operational needs.

    - Recruitment and onboarding: Participating in recruitment and
    supporting new interns to facilitate their integration.

    - Social media management: Managing social media to enhance the
    visibility of the store and build customer loyalty.

    - Team management: Motivating, coordinating, and supporting
    employees to achieve sales objectives.

    - Store opening and closing: Managing start and end-of-day operations, including cash handling and security.
  • Skin Cafeine
    Customer Care
    FASHION AND COSMETICS
    September 2023 - Today (2 years and 9 months)
    - Converting prospects into customers: Participating in the transformation of
    prospects into customers through personalized follow-up and solutions tailored
    to their needs.

    - Customer loyalty: Supporting customers throughout their journey to ensure their satisfaction and strengthen their commitment to the
    brand.

    - After-sales service management: Coordinating with the logistics department to effectively resolve requests and ensure a smooth customer experience.

    - Establishing a relationship of trust and empathy with customers.

    - Managing social media interactions: Daily response to private messages and comments on Instagram to maintain engagement and strengthen closeness with the community.

    - Participation in customer segmentation strategy: Contributing to the development of customer segmentation to optimize offer personalization and the relevance of marketing actions.

    - Involvement in the evolution of communication methods: Participating in a strategic project aimed at proposing a new communication approach to customers, to improve the impact and clarity of messages.

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Education

  • Professional Baccalaureate in Aesthetics, Cosmetics, and Perfumery
    Ecole Le Cozic
    2021
  • BTS in Operational Commercial Management
    Ecole Terrade
    2023

Skill set

Categories