You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Maël RothierMR

Maël Rothier

Expert Shopify & Data Analyst

€300/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Maël

Need to transform your e-commerce data into strategic decisions?

With a hybrid background in entrepreneurship (Magan), large corporations (Nike, Decathlon), and data marketing consulting (M13H), I help D2C brands and retailers optimize their digital performance.

🛠️ My Technical Expertise (Stack)

Data & BI: Design of complex dashboards on Power BI and Looker, mastery of SQL and Adverity.

Analytics & Tracking: GA4 audit, tagging plans (GTM), and strategic recommendations.

E-commerce (Shopify): Customer journey optimization (UX), drop management, and conversion strategy (CRO).

CRM & Retention: Implementation of automations and email strategies via Klaviyo.

📈 What I bring to you

360° Analysis: A complete view of your sales funnel, from acquisition to loyalty.

Results-driven Culture: Former entrepreneur, I generated €10k in revenue independently via Shopify and pop-up stores.

Large Account Rigor: Proven methodology with demanding clients like Columbia Sportswear, Jacquemus, AMI Paris, Nike.

Responsiveness & Creativity: An agile, solution-oriented approach, fueled by constant monitoring of automation tools and AI.

🌍 International Profile

Trilingual: French (native), English (bilingual, TOEIC 960), and Spanish (bilingual).

Available for assignments in French, English, or Spanish, anywhere in the world.

Let's transform your data into growth levers. Contact me to discuss your goals!
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Native or bilingual

Can work on-site
Paris (up to 50km), Aix-en-Provence (up to 50km), Toulon (up to 10km)

Experience

  • M13H
    Consultant, Data Analyst
    CONSULTING AND AUDITS
    January 2025 - Today (1 year and 5 months)
    Madrid, Spain
    Designed and developed Power BI & Looker (media, sales, product), using Agile methodologies, managed end-to-end delivery including workshops and documentation. Led tracking audits and designed measurement plans providing strategic recommendations Sector intelligence : monitored trends in sports, fashion, luxury, gambling, integrating AI tools to optimize BI Jacquemus, AMI Picture Le Cosmo
  • MAGAN
    Founder
    FASHION AND COSMETICS
    September 2023 - December 2024 (1 year and 3 months)
    Paris, France
    Achieved €10k revenue via a Shopify store and 3 physical pop-up stores, driving the brand's end-to-end growth strategy Scaled the brand from concept to production by negotiating with international suppliers and managing 3 successful drops
  • NIKE
    Junior Key Account Manager
    SPORTS
    September 2022 - September 2023 (1 year)
    Paris, France
    Drove the quarterly sell-in process and sales shows for Intersport France / Spain, negotiated volumes and pricing with Category Managers (Team sports + Perf) Leveraged performance data to lead seasonal buying sessions, optimizing assortments and securing high volume in an ultra competitive market

Recommendations

Be the first to recommend Maël

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • MSc
    NEOMA BS
    2023
    Msc
  • PGE + MS
    IÉSEG School of Management
    2022
    PGE + MS

Skill set

Categories