Maël L'Higuinen

How to organize the redesign of our site? What strategy to adopt to launch our platform? How to integrate UX into our product organization? How can design thinking improve the user experience and therefore our product?

You ask yourself these questions and are looking for the profile to help you answer them, let's talk about it!

I intervene throughout the production cycle of a digital device and in particular:

PRODUCT DESIGN

• Analyze the need

• Study the functional feasibility

• Define the value proposition

• Create personas

• Design customer journeys and functional scenarios

• Produce wireframes

UI DESIGN

• Create user interfaces

• Create a design system

PRODUCT MANAGEMENT

• Facilitate ideation and co-design phases (design thinking)

• Implementation of user tests

• Define the product roadmap

• Analyze key metrics

• Integrate business issues and constraints into the strategy

• Arbitrate technical recommendations Front-end & Back-end

MY BACKGROUND

Independent since 2008 as a web designer, I am also pursuing my higher education in project management and graphic communication.

With these 6 years of experience as a freelancer, I continue to develop my skills in a digital agency in New York then Paris for 3 years. I am in charge of project management and functional support for major international accounts: PSA, Samsung, Nexity, E. Leclerc, Cartes Bancaires... For budgets ranging from €50k to €300k.

It was in 2016 that the desire to embark on a new entrepreneurial adventure returned. For the past 3 years, I have been passionate about helping my clients transform their vision of digital, develop the quality of their products/services and facilitate their production cycle.