Freelancer profile translated to English.

Description

I am Maelle, a graduate of a Master 2 (Neoma BS) specializing in fast-moving consumer goods and mass retail.

Thanks to my various experiences for over 5 years, I have acquired strong expertise in the FMCG sector, both through head office and field positions. I have notably developed skills in sales techniques, negotiation, in-depth analysis, and customer relations.

I now wish to contribute these skills as a freelancer in the mass retail sector, but I am also open to other business sectors.

Currently based in Guadeloupe, I can only carry out assignments on a full remote basis.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
German
Conversational

Workplace preferences

Remote only

Primarily works remotely

Unilever - France
Senior Category Manager
RETAIL (LARGE RETAILERS)
June 2023 - Today (3 years)
Paris, France
- Assortment management: development and negotiation of business plans with retailers in conjunction with key account managers
- Promotion management: development and negotiation of promotional plans. Participation in the reflection on a new promotional vision within the framework of the new Egalim 3 law.
- Performance analysis in preparation for various client meetings (market reviews, innovation reviews, promotional plans…)
- Implementation of activations through retailer media tools
Commercial Negotiation Assortment Management Promotions Merchandising Data Analysis
Unilever - France
Junior Category Manager
RETAIL (LARGE RETAILERS)
January 2022 - June 2023 (1 year and 5 months)
Paris, France
- Assortment management
- Promotion management
- Implementation of activations through retailer media tools
- Development of the business plan with the Key Account Manager
- Performance analysis in preparation for various client meetings (market reviews, innovation reviews, promotional plans…)
Antilles Food Services
CHR/B2B Sector Manager
RETAIL (LARGE RETAILERS)
January 2020 - August 2021 (1 year and 8 months)
Guadeloupe, Guadeloupe
- Development of sales for Nespresso, Kusmi Tea, Van Houten brands among CHR and B2B professionals (Portfolio of 220 clients)
- Prospecting and opening new accounts
- Identification, negotiation, and implementation of additional sales opportunities (POS displays, Assortment, Promotions)
- Monitoring and analysis of sector results against objectives
- Participation in testing the implementation of a CRM (Zoho)
- Implementation of key events with our