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Maëlle SpannuetMS

Maëlle Spannuet

Strategy I CMO I Growth Marketing I Digital I CRM

€650/day
1 project
Lille, FR
8-15 years
Digital Marketing Consultant
Project Management
Customer Experience
Digital Transformation
international coordination

Average response time: 1 hour

Freelancer profile translated to English.
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About Maëlle

Hello,

🎯 With over 12 years of experience in digital, I support you in developing your business, marketing strategy, and digital communication, adapted to your market and especially in line with your customers' expectations.

👫 Under your impetus, I lead and ensure change management within your teams to guarantee you optimal and profitable digital transformation.

✮ Services offered:
⏩ Business Development: audit, systemic and environmental approach, recommendations, results (KPIs, ROI)

⏩ Marketing Consultant / Growth Marketing: Audit, Conception of recommendations, definition of positioning, committee management, and implementation of action plans

⏩ Digital Transformation: support and management of your teams in their transition to more agile and digitally oriented operational models.

⏩ Customer Experience / Customer Journey / Prospect Journey: definition of the customer journey, AB Testing, round table, UX, CX, project coordination, optimization of interfaces and tools for optimal user experience

⏩ Digital Marketing: Customer Relations, Campaign Management, Data Driven experience, Content Strategy, Loyalty, Retention, Prospecting, Acquisition

⏩ Training and e-learning

✮ My little **+**:
I have worked in various sectors, from IT to agencies, from retail to healthcare, and in the transport sector.

🪄 I am convinced that the success of a project relies on clear communication, attentive listening to customer needs, and a deep understanding of the project's specificities.

Looking forward to discussing your project with you 🚀

See you soon

Business Impact/Customer Experience/Customer Journey/Growth Marketing/Marketing Strategy/Consultant/CRM/ PRM/Content Management/Content Strategy/Change Management/Automation/Transformation/Audit/Retention/Loyalty/Optimization/AB Test/Tracking/


Consulting and Audits
E-commerce
Health and Wellness
Digital and IT Services
Rail and Public transport

  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Can work on-site
Lille (up to 30km), Lille (up to 30km), Calais (up to 40km), Boulogne-sur-Mer (up to 30km)

Experience

  • Auchan Retail International
    Country Success Manager, Customer Experience
    RETAIL (LARGE RETAILERS)
    September 2024 - Today (1 year and 10 months)
    Villeneuve-d'Ascq, France
    I hold the position of CSM manager within the Auchan Retail International teams for the Diamant Client project. My mission is to coordinate and ensure the relevance of projects related to customer activation, loyalty, and retention for Auchan Retail subsidiaries (ES/RO). I provide consulting and operational support for optimizing customer experience and coordinating teams within Auchan Retail International - Core Model.
    Project Coordination Customer Loyalty/ Retention activation country manager Project Management international coordination Salesforce Comarch
  • Rocket School LILLE
    Malt logoOn Malt
    Trainer Intervention - Marketing Module (strategy / operational / research)
    July 2024 - July 2024
    Lille, France
    Support and training for adults in career transition towards marketing professions, specializing in Growth Marketing.
    Marketing Strategy Digital Transformation Digital Communication Content Marketing Omnichannel Strategy Operational Marketing Marketing Growth Marketing Communication Strategy Market Research
  • Maëlle Spannuet - Consulting
    Digital Marketing Consultant
    CONSULTING AND AUDITS
    April 2020 - Today (6 years and 4 months)
    Roubaix, Hauts-de-France, France
    - Strategic Consulting: measuring consistency, optimizing cross-functionality, team efficiency for greater customer satisfaction
    - Project Management: change management, digital transformation, project leadership (Agile/Waterfall)
    - Marketing Specialist: Customer Experience/CDP/CRM/Traffic/GDPR/CRO/UX - Data Analysis
    - Awareness and Training: collective intelligence, systemic approach, facilitation, intervention, training, coaching
    Growth Marketing Training Strategic Consulting Project Coordination marketing consultant Digital Marketing Consultant
Check out Maëlle's experience

Reviews

5.0

Out of 1 rating

C

Cléa

Rocket School LILLE

Reviewed on 8/12/2024

Top trainer for our marketing module for our Bachelor students. Maëlle was able to adapt to different profiles in career transition and especially brought real added value with her vision and field experience. Very professional, I greatly appreciated her highly structured organization and her ability to create and frame a course (through its format, intermediate deliverables, and timed, dedicated sessions for each topic) that met a syllabus. You can really feel that she is passionate and loves to share, and that's great! It was a pleasure to interact and work alongside Maëlle! Looking forward to seeing her on our campus for future assignments :)

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Education

  • Master of Strategy and Communication Techniques
    ISTC
    2012
  • Communication and Advertising
    Pontificia Universidad Católica Argentina
    2012
Check out Maëlle's education

Skill set

Digital Communication
Marketing Automation
Marketing
Change Management
Communication
Growth Marketing
Communication Strategy
Microsoft Dynamics CRM
Content Marketing
User Journeys
Omnichannel Strategy
Marketing Strategy
Web Analytics
Traffic Management
Business Strategy
Web Project Management
Webmarketing Strategy
marketing consultant
operational marketing
Customer Relationship Management (CRM)
Growth Strategies
Google Analytics
CRO
GDPR
Adobe Campaign
Emailing
Business Analysis
Business Development
E-commerce
E-learning
Training
Change and Transformation Management
Agile Project Management
Business Plan Development
Growth Strategy
Controlling and Performance Management Systems
Due Diligence
Branding
Marketing and Communications Planning
Marketing Analytics
Business Intelligence (BI) Strategy
Digital Transformation
Customer Relationship Management (CRM)
Training Facilitation
Webmarketing Training
Project Coordination
Customer Loyalty/ Retention
activation
country manager
Salesforce
Comarch
Market Research
Strategic Consulting
Positioning Strategy
e-health
Cybersecurity
Information System Management
Equity, Diversity, and Inclusion
Public Health
Event Management
Crisis Management
Database
Database Administration
Customer Experience
Customer Experience
Data Visualization
IS Architecture
Organizational Consulting
Agile Transformation
Digital Transformation and Strategy
Organizational Transformation
DMP
TMS
AB tests
Piano Analytics
Selligent
Microsoft Power BI
Microsoft Dynamics
Migration Projects
Inbound Marketing
Outbound Marketing
SEO
SEM
CRM
Team Management
DPO
Multi-channel Marketing
Data Analysis
Functional Specifications
multichannel prospecting
Loyalty
Attribution
A/B Testing
AT Internet
Tableau Software
B2B
BtoC
email automation
Content Strategy
Triggers
GTA
Omniture
ROI
Deliverability
Customer Segmentation
personalization
Business English
Mobile First
Mobile Marketing
Press Relations
Partnerships
web agency
Email Marketing
Internal and External Communication
Seminar Facilitation
360
Customer Satisfaction

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