Freelancer profile translated to English.
Back to original languageAbout Maëlle
I transform pricing into a growth lever: more margin, more clarity, more scalability.
But above all, good pricing is fair pricing - the kind that reflects the true value of what you create, for your clients and for your business.
What I bring:
10 years at BMW Group leading pricing strategy, risk, and sales steering for the B2B leasing division. I built complex data models, influenced decisions with direct impact on margin and volume, and led cross-functional teams and profound transformations.
Today, I work on projects for startups, scale-ups, and mid-sized companies that lack a structured pricing function – and are leaving money on the table, often because their prices don't reflect their true worth.
My typical projects:
- Pricing audit + value framework + deal profitability tool (structured Excel, ready to use from day 1)
- Pricing data & AI roadmap: from manual tools to dynamic pricing
Preferred sectors: Mobility · Fintech · EV/Energy · Impact Economy · B2B SaaS
French
Native or bilingual
English
Native or bilingual
Italian
Conversational
Can work on-site
Paris (up to 10km)
Experience
- ARTHIKA StrategyFounder & PresidentCONSULTING AND AUDITSJanuary 2026 - Today (7 months)Paris, FranceCreation of an independent consulting firm specialised in pricing strategy for start-ups, scales-ups and SMEs. I am supporting sustainable company growth through pricing lever, rigorous business diagnostic and strategy, and transformation management.Offering : Pricing diagnostic, Pricing diagnostic & Strategy, Advisory follow-up, Embedded transitional Pricing/Revenue Growth director.
- BMWHead of Pricing & Sales steeringAUTOMOBILEJuly 2022 - January 2026 (3 years and 6 months)Montigny-le-Bretonneux, FranceManagement of a team of 16 people including 2 managers as direct reports and 3 business analysts (both internal & consultant resources).Responsible for profitability and sales support, including pricing modelling and sales steering towards best volume/margin balance on both direct and indirect sales.Sales planning and forecast on volume and contributive margin.Responsibility for bonus schemes of sales representatives (pay plan) and partners commissions including dealers and brokers.Sales strategy to insure targets achievement and continous growth, playing with different sales channels, business units, partners, intermediaries and market opportunities.
- One Young WorldAmbassadorNovember 2025 - Today (9 months)Member to the world's most impactful community of young leaders, creating projects with social, societal and environmental impacts.Responsible for profitability and sales support, including pricing modelling and sales steering towards best volume/margin balance on both direct and indirect sales. Sales planning and forecast on volume and contributive margin. Responsibility for bonus schemes of sales representatives (pay plan) and partners commissions including dealers and brokers.
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Education
- Leading with Data and Artificial IntelligencePolytechnique Executive Education2026
- Master Finance & Risk managementESSCA2015Master Finance & Risk management