Freelancer profile translated to English.
Back to original languageAbout Maëlle
👋 Welcome to my Malt profile!
🙋🏻♀️ My name is Maëlle. I help B2B SaaS companies align their product, market, and communication by building solid Product Marketing foundations: positioning, go-to-market, messaging, pricing, and adoption.
My goal: transform your product value into measurable business impact 🚀
With over 5 years of experience, including 2 years in Product Marketing within tech scale-ups, I have contributed to:
- defining and clarifying product positioning and customer segmentation
- leading more than ten go-to-market launches in Europe and North America
- creating replicable launch, adoption, and pricing frameworks
- aligning Product, Growth, and Sales around common objectives
My key expertise:
🔍 Discovery & Insight: user research, market analysis, use case identification, personas, and key messages
🚀 Go-to-Market: planning, launch, multi-channel campaigns, cross-team coordination
💬 Positioning & Messaging: product value definition, narratives, storytelling, marketing assets
📈 Adoption & Growth: onboarding, activation, feedback loops, data analysis, and optimization
💰 Pricing & Packaging: competitive research, offer structure, testing, and recommendations
French
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- Qomon (SaaS Action Platform)First Product Marketing ManagerApril 2024 - Today (2 years and 2 months)Barcelona, Spain- Structuring of the entire PMM function: creation of launch frameworks, inter-team alignment process, and performance indicators (adoption, conversion, ARPU, NPS).- Design and management of +10 product and feature launches (emailing, in-app, SEO, social media, PR), with a prioritization framework based on business impact: +40% adoption- Design and deployment of user-centric onboarding and adoption paths: +25% upsell- Redesign of offers & pricing: simplification of the purchase journey, reduction of the decision cycle, and increase in average contract value.- Creation of enablement tools for Sales and Customer Success teams: pitch decks, sales guides, battlecards, demo scripts (+20% lead-to-demo conversion rate).- Management of SEO and content projects with an agency (keywords, landing pages, briefs).
- FreelanceProduct Marketing ManagerCONSULTING AND AUDITSJune 2020 - Today (6 years)- Development of Go-to-Market strategies and positioning: market analysis, segmentation, positioning, and definition of key messages.- Design of product and marketing assets (landing pages, email, digital content) aligned with customer journeys and business objectives.- Coordination of multi-channel campaigns with Product, Marketing, and Creative teams to ensure message consistency and launch performance.- Personal project: development of Nado, a shared donation app, to experiment with onboarding, retention, and activation loops.
- M PREZAccount ManagerDIGITAL AND ITAugust 2022 - April 2024 (1 year and 7 months)Lisbonne, Portugal- Design of sales and presentation materials (investor decks, sales kits, one-pagers) aligned with product messages and commercial objectives.- Definition of positioning and messaging to support launches and reinforce brand consistency across different channels.- Coordination of teams to ensure strategic consistency at launch.
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Education
- Product ManagementJoin Maestro2024- Analyser les nouveaux besoins d’un produit par rapport à son marché et les opportunités d’évolution d’un produit existant - Discovery - Définir les besoins des utilisateurs (User Research Process) en s’appuyant sur les personae envisagés, en menant des entretiens utilisateurs - Orchestrer la conception ou l’évolution d’un produit jusqu’à la Delivery - Manager et piloter des équipes pluridisciplinaires autour du projet de conception ou d’évolution d’un produit
- Master's degree, Programme Grande EcoleRennes School of Business2020Master's degree, Programme Grande Ecole