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Maëlle LavigneML

Maëlle Lavigne

Trade Marketing Specialist

€380/day
Lyon, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Maëlle

Specializing in trade marketing and B2B marketing in the travel & hospitality universe, I support brands in the implementation and deployment of their commercial activations with partner networks (agencies, distributors).

During my experiences at Explora Journeys and PONANT, I developed an operational and strategic vision of trade marketing, intervening across the entire chain: creation of materials, animation of B2B platforms, coordination of campaigns, and partner support.

Specifically, I am involved in:
• Creation and deployment of marketing materials (print & digital)
• Animation of B2B sites and promotion of commercial operations
• Content creation (newsletters, emailings, product e-learning)
• Coordination of marketing projects and follow-up of partner requests
• Organization of events and field activations

Rigorous, proactive, and results-oriented, I am particularly comfortable in international and demanding environments.

My goal: to help you effectively activate your distribution networks and promote your offers to your partners.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Remote only
Primarily works remotely

Experience

  • Explora Journeys
    Trade Marketing Specialist
    January 2025 - September 2025 (8 months)
    Geneva, Switzerland
    Management of the B2B website animation for professionals (travel agencies): updates, content management, promotion of commercial operations.

    Development of e-learning product training for travel agencies. Handling of B2B requests: creation of marketing materials (digital and print), goodies.
    Social Media Website Translation Website Update Newsletter Writing Trade Marketing
  • PONANT
    Internship - EMEA Trade Marketing Assistant
    September 2022 - September 2024 (2 years)
    Marseille, France
    Participation in the implementation of a trade marketing promotion plan: newsletters, emails, print campaigns, commercial operations, merchandising development, goodies, sales materials (sales manual, offer and benefits flyer, product sheets, web banners, etc.).

    Participation in the organization of events and seminars. Animation of the website dedicated to travel agencies (updates, sharing news and strategic priorities, highlighting commercial information, etc.).

    Reporting and analysis of various actions.

    Coordination and follow-up of marketing material requests.
    Newsletter Writing Trade Marketing POS Display Window Graphics B2B Marketing
  • PONANT
    Internship - Travel Advisor
    January 2021 - March 2021 (2 months)
    Marseille, France
    Support during client calls and appointments.

    Execution of sales challenges to motivate sales teams. Email writing.

    Support during one-on-one follow-ups between manager and agent.
    Customer Advisor Cold Emailing Emailing Customer Service Team Management

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Education

  • MBA
    École Internationale Tunon
    2024
    MBA
  • Bachelor
    École Internationale Tunon
    2022
    Bachelor

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