Freelancer profile translated to English.

Description

After 15 years of experience in fashion and uniforms, I chose to put my expertise to work on various projects.

I create colorful and joyful patterns and graphics for textiles, stationery, furnishings, and visual identity. My designs aim to transform work into play: I like to erase the boundaries between fashion, decoration, and graphics to imagine unique universes.

I am involved in every stage of the creative process, from drawing to the technical execution of files, to the correction of samples. I particularly enjoy highlighting complex and delicate patterns, imagining stories, and seeing them come to life.

I work both on specific commissions and in the context of collaborations, with curiosity, precision, and attention to detail.

I hope we will create many stories together.

Discover more of my creations on Instagram:

✨ @maellelarochejoubert for textile design

✨ @maelle_de_la_villejegu for graphic design

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Maëlle Laroche-Joubert
Graphic Designer / Textile Designer – Patterns, Prints, Logos & Visual Creation
FASHION AND COSMETICS
January 2025 - Today (1 year and 5 months)
Paris, France
Freelance textile and graphic designer, I support brands, artisans, creators, and companies in their visual creation needs, both for textiles and their communication materials.

I design custom textile patterns (placed or all-over) as well as complete visual identities: logos, business cards, greeting cards, flyers, printed materials.

My approach combines aesthetic sense, technical skill, and a deep understanding of your needs to create coherent, original visuals adapted to your identity.

What I can do for you:

🎨 Textile Design
Collection creation
Placed graphics
All-over patterns
Color variations
Print-ready files (AI, PDF, PNG)

✏️ Graphic Design & Visual Identity
Logo creation
Business cards
Greeting cards / invitations / tags
Social media visuals
Simple layout (flyers, small brochures, programs)
Textile Design Print Design Business Card Logo Design Adobe Illustrator
Marck & Balsan
Textile Designer
FASHION AND COSMETICS
October 2021 - December 2024 (3 years and 2 months)
Gennevilliers, France
- Creation of technical drawings, color palettes, prints, and mood boards to respond to tenders or specific client requests
- Production of technical drawings in collaboration with field professionals to best meet their needs: comfort and safety are key
- Participation in the monitoring of prototype development in conjunction with product managers, sales representatives, pattern makers, buyers, and R&D
- Creation of camouflage, patterns, badges, embroidery, and other exclusive markings accompanied by their technical files for the client
Adobe Illustrator Adobe Photoshop Textile Graphic Design Print Design
PELINTEX
Stylist / Graphic Designer
FASHION AND COSMETICS
January 2017 - June 2021 (4 years and 5 months)
Paris, France
- Creation of print collections, mock-ups, embroidery, guipure, and exclusive jacquards
- Production of prints and specific re-colorizations for clients: Sézane, Maje, Balzac Paris, etc.
- Management and monitoring of material and supply sourcing in collaboration with China and Bulgaria offices, travel to factories and trade shows
- Responsible for the visual identity of the Pelintex group
- Creation of technical drawings (for Lancôme, Biotherm, Longchamp, etc.) within the Pelintex uniform department
- Structuring of the CSR approach: development of a material book, implementation of eco-responsible and traceable sourcing, design of a collection for Plastic Odyssey
Prints Textile Design Graphic Design Adobe Photoshop Adobe Illustrator