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Maëlle LaporteML

Maëlle Laporte

DIGITAL TRANSFORMATION CONSULTANT

€500/day
Bordeaux, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Maëlle

  • French

    Native or bilingual

  • Southern Sotho

    Fluent

  • German

    Conversational

Can work on-site
Bordeaux (up to 50km)

Experience

  • AZALDA CONSULTING
    DIGITAL TRANSFORMATION CONSULTANT
    January 2025 - January 2026 (1 year)
    Missions
    • • Definition of the scope, objectives, and deliverables of the project
    • • Identification and anticipation of project risks
    • • Transverse diagnosis and definition of digital transformation programs to achieve short, medium, and long-term objectives
    • • Collection and formalization of business needs (facilitation of user workshops + interviews)
    • • Mapping and analysis of existing business processes (BPMN)
    • • Modeling of target processes
    • • Writing functional specifications
    • • Tender for market providers
    • • Comparative study of solutions / selection / recommendations
    • • Monitoring of deployment at the client's premises
    • • Coordination of stakeholders: facilitation of meetings with end-users
    • • Change management and user training
    • • Contribution to post-deployment improvements (KPIs, user feedback)
    • • Concrete results:
    • - Complete dematerialization of intervention tracking for a locksmith company (20% time saved per employee)
    • - Compliance of 6 SMEs for the transition to electronic invoicing (after an audit of 30 invoicing and pre-accounting solutions)
    • - Implementation of a DMS and a RAG for a client in the automotive sales sector

    Product Owner Missions
    • • Definition of product strategy
    • • Implementation of product discovery / MVP scoping workshops, skills=[]
  • L'AGENCE DELTA
    PRODUCT MANAGER
    January 2020 - January 2025 (5 years)
    Product Management :
    • • Development of product roadmaps and backlogs (Discovery phase: creation of programs)
    • • Definition of product objectives
    • • Optimization of production workflows with technical and creative teams (30 people)
    • • Creation of new partnerships with national media
    • • Competitive intelligence and product benchmarking Change Management :
    • • Implementation of Agile processes in a video production and broadcasting context
    • • Support for teams in adopting new methodologies Concrete results :
    ◦ - 100% of employees trained in 2 months, with a satisfaction rate of 9/10, skills=[]
  • THE WALT DISNEY COMPANY FRANCE
    VIDEO CONTENT PRODUCT OWNER
    January 2013 - January 2020 (7 years)
    • • Management of the production of linear and non-linear content produced by creative departments: promos + graphic package + ads + radio spots and other content necessary for the company's various stakeholders
    • • Creation of the content backlog
    • • Management of the technical and creative team (10 people)
    • • Continuous optimization of production workflows
    • • Management of external providers (subcontractors / freelancers)
    • • Management of internal recharges to the company's various Lines of Business, skills=[]

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Education

  • Master 2 Creative Industries
    NEOMA BUSINESS SCHOOL
    Master 2 Industries créatives
  • HEC PREPARATORY CLASS
    CLASSE PREPARATOIRE HEC

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