Freelancer profile translated to English.
Back to original languageAbout Maëlle
Do you need to rethink your communication, structure your digital strategy, revamp your website or visual identity, outsource the production of your blog posts, strengthen your employer brand, all without hiring and without overburdening your organization?
An independent consultant since 2013, I act as an outsourced Communication Manager, on a part-time or project basis, for SMEs, start-ups, associations, and communication agencies. I manage and deploy communication in close collaboration with teams, and, if necessary, support the upskilling of employees to establish solid and sustainable practices.
My services adapt to your needs and constraints: short or long missions, occasional support, long-term management, or temporary replacement (maternity leave, job transition).
The scope of my involvement ranges from 0.5 days per week for specific needs — social media management, editorial calendar development, SEO blog post writing, social media posts, or print materials — to 2 to 3 days per week for a complete strategic and operational management mission, with pricing adjusted according to the frequency and scope of the mission.
The goal: to establish coherent, useful, and sustainable communication over time.
Accustomed to working independently, I place a high value on discretion and reliability.
My areas of expertise: 360° Strategy, Audit and Repositioning, Operational Action Plans, Editorial Strategy and Content Creation (print, web, SEO, institutional content), Editorial Management and Community Management (LinkedIn, Instagram, Facebook), Press Relations and Institutional Communication, Project Management (identity and website redesigns, service provider coordination), Multichannel Campaigns and Event-based initiatives.
🎯 Need an external, experienced, and committed perspective? Let's talk.
French
Native or bilingual
Spanish
Native or bilingual
English
Fluent
Can work on-site
Nantes (up to 50km), Bordeaux (up to 50km), Paris (up to 10km), Rennes (up to 50km), Angers (up to 50km)
Experience
- Campus ComSenior Project ManagerDIGITAL AND ITJuly 2025 - Today (11 months)Nantes, FranceCampus Com Communication Agency – Higher Education & Training SectorManaged institutional communication projects for business schools, engineering schools, and universities nationwide. Involved in complex, multi-channel initiatives concerning image, governance, and institutional memory.
- Strategic consulting and overall project management: supported communication and general management departments in defining objectives, key messages, and positioning.
- Anniversary and commemorative communication initiatives: editorial and creative concepts for institutional anniversaries, development of annual communication plans, definition of key moments, articulation of internal and external communications.
- Management of institutional books (anniversaries, highlighting history and communities): content structuring, coordination with authors, graphic designers, and printers.
- Redesign of visual identities and multi-channel applications: participation in the redesign of graphic charters and their deployment across all media (print, digital, signage, campaigns).
- Management of communication campaigns: advertising campaigns, multi-channel visibility initiatives, coordination of graphic and editorial creation, monitoring of production and schedules.
- Content writing
- Creation of animated content: managed motion design projects (storyboarding, key messages, coordination with creative teams).
- Project management and stakeholder coordination: managed internal teams and service providers, facilitated project committees.
- h3O !360° Communication StrategyEDUCATION AND E-LEARNINGApril 2018 - Today (8 years and 2 months)Nantes, FranceTraining, coaching, and consulting organizationPart-time outsourced mission – in place since April 2018Strategic and operational support in a context of progressive communication structuring. Long-term role, blending consulting, management, and production.
- Development and deployment of communication and marketing strategy: analysis of positioning, clarification of target audiences (B2B, B2C, influencers), definition of key messages, and continuous adjustments based on evolving offerings and market.
- Website redesign management: writing functional and editorial specifications, competitive bidding and selection of service providers, production monitoring, testing, and acceptance.
- Visual identity redesign management: formalization of the strategic brief, coordination with the communication agency, creative monitoring, and approval of deliverables.
- Web content management and production: website management, creation of page templates (Elementor), content integration and updates, writing SEO-optimized articles (since 2018) for sustainable visibility.
- Social media strategy and management (LinkedIn, Facebook, Instagram): definition of editorial line, creation of publication calendar, content creation, and adjustments.
- Email campaign design and production: writing, graphic design, implementation, and results analysis.
- Print and digital graphic production (Photoshop, InDesign, Illustrator) and coordination of service providers (graphic designers, developers, photographers, videographers).
- Photo shoot organization, video content production, and press relations management.
- Training and support of a team member on communication and marketing issues.
- CapVisioContent Management • B2B & Employer Branding Content CreationTECHOctober 2023 - Today (2 years and 8 months)Nantes, FranceCompany specializing in the digitalization of spaces, from design to IT infrastructure management.
- Audit of CapVisio's web presence
- Definition of social media strategy and editorial calendar
- Conducting employee interviews to develop and promote the company's employer brand
- SEO-optimized blog post creation and writing, based on conducted interviews
- LinkedIn post creation and writing, and distribution
- Employer branding development
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Education
- 2006, Master pro Administration et Gestion de la CommunicationUniversité Toulouse 1 Capitole20062006, Master pro Administration et Gestion de la Communication
- 2006, Master Recherche Identités linguistiques, Représentations nationales et Transferts culturelsUniversité de Nantes / University of Nantes20062006, Master Recherche Identités linguistiques, Représentations nationales et Transferts culturels