Freelancer profile translated to English.
Back to original languageAbout Maëlle
For 7 years within structures in creation, transition and with high societal added value, I have developed agile and collaborative communication and marketing tools.
I support communication projects in their inclusive approach, by working on tools:
-> information and awareness
-> understanding and interaction
-> education and mobilization
I thus realize:
- a diagnosis and strategic recommendations in order to develop awareness, brand image and engagement: monitoring, benchmarking, definition of visual identity, action plans, budget preparation and implementation of KPIs;
- implementation on the web: social media animation, SEO, website updates, email management & improvement as well as content writing in a user experience reflection;
- print deployment: graphic layout and visual proposals for flyers, annual reports, stationery (business cards, letterhead paper, etc.), display and printer relations;
- press relations, influencers and event management: creation of a press kit and occasional press releases, proposing media training, writing relevant content, building and organizing coherent events.
I master and work on:
- the office pack: word, excel, powerpoint and its Mac equivalent: Pages, Numbers, Keynote,
- the Adobe suite: Illustrator, Indesign and Photoshop and beginner in Premiere
and also: Wordpress, Wix, Trello, Slack, Mailchimp and SendinBlue, Canva…
English
Fluent
Spanish
Conversational
Arabic
Basic
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Urban MassageContent ManagerHEALTH AND WELLNESSJuly 2019 - Today (6 years and 11 months)Paris, FranceCreation and implementation of a content strategy for the brand in France:- creation of reference documents- web writing and creation: community management, article writing, website update- proofreading and press coordination
- SINGACommunication ManagerCIVIC AND SOCIAL ORGANIZATIONSOctober 2017 - March 2019 (1 year and 6 months)Paris, FranceCreation and deployment of the mobilization and awareness strategy:- Writing and creation for the web: digital strategy, website update, community management: facebook, Instagram, Twitter, Linkedin, and newsletter creations- Coordination of public relations: press kit and press releases, conferences, partner development- Mobilization and fundraising tools: partnership management, benchmarking, training- Training and after-sales service in communication for SINGA structures in creation and development in France and around the world
- African Artists for DevelopmentCommunication Project ManagerCIVIC AND SOCIAL ORGANIZATIONSMay 2016 - September 2017 (1 year and 5 months)Paris, FranceCoordination of actors within an African network of artists and NGOs:- Partner management: coordination of artists, companies and international organizations in Africa- Media monitoring and economic intelligence on innovation on the African continent- Event organization: exhibitions at the Palais des Nations in Geneva and at the Théâtre national de Chaillot in Paris
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Education
- Management of Innovation and Entrepreneurship ProjectsIAE Nantes2015Innovation Marketing, Design Project et créativité, Management de Projet, Open Innovation
- Management of International Projects - Africa OptionESCD 3A2013Business Ethics, Intelligence Economique, Politique Générale d'entreprise, Géopolitique, Entrepreneuriat, Business Plan, Management des organisations, Management interculturel, Gestion de projet, Développement Durable, Marketing et Communication, Commerce International, Droit