Freelancer profile translated to English.
Back to original languageAbout Maeli
Marketing, Brand & Customer Experience Leader with over 20 years of experience in luxury, retail, and hospitality environments.
I support companies in their growth, transformation, and value creation challenges, with an approach at the crossroads of:
- Brand,
- Business,
- Digital,
- Operations,
- and Customer Experience.
My career has allowed me to develop particularly cross-functional expertise, combining strategic vision with operational deployment, in complex omnichannel environments.
Expertise:
- Brand strategy & repositioning
- Omnichannel transformation (physical & digital)
- Customer experience & engagement
- 360° Marketing & communication
- Strategic partnerships & new revenue streams
- Organizational transformation
- Innovation, data & AI
Former Marketing & Communication Director at Printemps, where I led large-scale repositioning, digital acceleration, and transformation initiatives.
Services offered
Fractional CMO & marketing leadership
Brand strategy & repositioning
Omnichannel transformation & customer experience
New revenue & partnership development
Transformation / Board consulting
Marketing innovation, data & AI
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km), Lille (up to 10km)
Experience
- PRINTEMPSMarketing and Communication DirectorFASHION AND COSMETICSJanuary 2020 - August 2025 (5 years and 7 months)Paris, FranceMember of the Omnichannel Marketing Management Committee, responsible for marketing strategy, communication, and customer experience in a context of accelerating the transformation of the model.Management of cross-functional initiatives around:
- Brand strategy and repositioning,
- Customer experience & engagement,
- Omnichannel marketing and digital acceleration,
- B2C & B2B strategic partnerships,
- New revenue streams,
- and the transformation of organizations and work methods.
Management of multidisciplinary teams and strong cross-functional coordination with business, retail, e-commerce, tech, innovation, and performance challenges. - PRINTEMPSAssistant Director of Communication and Head of International MarketingLUXURY GOODSJuly 2005 - January 2019 (13 years and 6 months)Paris, FranceOver 15 years of experience within the group, in a constantly evolving environment, marked by several major strategic cycles:
- Upgrading, strengthening luxury positioning and global leadership
- Omnichannel and digital acceleration,
- Diversification of activities and international expansion,
- Adaptation of the model during the Covid crisis,
- Customer reconquest and development of experience & events.
A career path built progressively fromcommunication expertise(advertising, content, events, partnerships) to **a more global marketing & customer experience management role**, with a strong business, transformation, and development focus.An experience that allowed me to develop a very cross-functional vision, at the intersection of brand, business, digital, operations, and performance.Evolution within the Omnichannel Marketing Department: Advertising & Events Project Manager (2005-2008) who evolved to Project Manager (2008-2010) then Marketing & Communication Manager (2010-2015) then Assistant Director of Communication and Head of International Marketing. - Park Hyatt Paris VendomeEMEA Marketing & Communication ManagerHOSPITALITYDecember 2001 - July 2005 (3 years and 7 months)Paris, FranceFoundational experience in the luxury hospitality sector, with a strong culture of customer experience, service, and brand desirability.Launch of the Park Hyatt brand in Europe and opening of the first contemporary palace in Paris:
- Brand territory definition *
- Public relations and press relations management
- Development of content and communication materials (magazine, brochures, website, newsletter..)
- Creation of experiences and cultural, fashion, and luxury partnerships
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Education
- Executive Certificate "Leading with AI and Data"École Polytechnique2026Executive Certificate "Diriger avec l'IA et la Data"
- Executive Master of International Business Advanced CertificateESCP2026Executive Master of International Business Advanced Certificate