Freelancer profile translated to English.

Description

Hello!

I am Mael, a digital professional, specializing in Webmarketing levers! I adapt easily to all fields and sectors of activity and I am capable of providing tailor-made solutions to improve your online presence.

With several years of experience in digital marketing and e-commerce, I offer you my services to develop your online business and optimize your market presence. I implement a global approach adapted to your needs.

My skills: 📌

- Management and analysis of advertising campaigns on social networks 📢

- Inbound Marketing Strategy to attract and retain your prospects 🎯

- SEO Strategy: development/implementation of a natural referencing strategy to improve visibility. 📑

- Writing: product sheets, articles... 📑

- SEA Campaigns 🔊

- Community Management 📳

- Newsletter management via Sendinblue and Mailchimp 📨

- E-commerce site optimization (Wordpress, Prestashop, Wix...) 🛍️

- Creation of attractive visual materials (Canva, Photoshop concepts) 🎨

- Dashboards via Google Data Studio and Google Analytics 📊

- Marketing automation and automation scenarios 🤖

- Writing articles for your website and blog 📄

- Launching new products on an e-commerce site: Product sheets, visuals, marketing... 🆕

- E-shop maintenance 🛒

- Digital audit 💻

- Email campaign management 📧

If you are looking for tailor-made support to boost your digital presence, do not hesitate to contact me.

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

Immersion
Marketing Assistant
November 2021 - Today (4 years and 7 months)
Bordeaux, France
Founded in 1994, Immersion is a European expert in virtual reality, augmented reality, and collaborative solutions for industry and research. It supports companies in their digital transformation and new working methods. Main missions:
- Management/analysis of advertising campaigns on social networks: implementation and monitoring of advertising campaigns on LinkedIn ADS.
- Inbound Marketing Strategy: development/implementation of an Inbound Marketing strategy to attract/retain prospects.
- SEO Strategy: development/implementation of a natural referencing strategy to improve website visibility.
- Newsletter management: creation and sending of newsletters via: Sendinblue, Mailchimp.
- E-commerce site optimization ️: improvement of performance and user experience on platforms: Wordpress, Prestashop.
- Creation of visual materials: Creation of attractive visuals adapted to different communication platforms. (Canva, Photoshop concepts)
- Dashboards: creation and monitoring of dashboards via Google Data Studio and Google Analytics to analyze the performance of marketing actions.
- Marketing automation: creation and implementation of automation scenarios to optimize communication processes with prospects and clients.
- Article writing: creation of written content for the company's website and blog.
- New product launches: development and implementation of digital strategies for launching new products in e-commerce.
- E-shop maintenance: daily management of the online store.
- Email campaign management: creation, sending, and monitoring of email campaigns for clients/prospects.
- Competitive intelligence: analysis of market trends and competitors' actions in e-commerce and digital marketing.
WILLING
Growth Development Assistant
November 2020 - October 2021 (11 months)
Bordeaux, France
Independent operational consulting firm, founded in Toulouse, Willing specializes in the transformation and performance of organizations. Specialist in organizational and process redesign, management and change management, risk management and compliance, digital transformation... In-depth sector knowledge, combined with a tailor-made approach to challenges, quickly made Willing a recognized player in consulting, particularly within local authorities, banks, insurance, social protection, and industry. My missions within the company were:
- Target identification
- Telephone prospecting based on B2B client files (outbound calls for initial contact, follow-ups, personalized email responses...)
- Organization, preparation (and potential facilitation) of meetings
- Updating commercial tools (sales pitches, database...)
- Reporting of commercial actions and participation in the development of the company's commercial strategy
- Client follow-up/relationship management
- CRM Management
- Digital Audit: analysis of the company's digital presence and recommendations.
- Marketing automation Growth hacking: Scraping: Creation of client databases, automation of prospecting using a robot.

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

Baptiste Duhen

Fullstack developer

4.6

(4)

Amed Hamou

Senior Lead Developer

(2)

Audrey Champion

Web developer

4.3

(3)

Signup to reveal

MSc Digital Marketing Strategy, e-Business & Brand Management, Marketing
ISG Higher Institute of Management
2023
MSc Stratégie Digital Marketing, e-Business & Brand Management, Marketing
Bachelor in Commercial Development and Management, Digital Marketing Specialization
EBBS BUSINESS SCHOOL
2021
Bachelor Responsable du Développement et du Pilotage Commercial, Spécialisation Marketing Digital