Maëlle C.

Media professional with over 4 years of experience in prestigious houses like Cartier and LVMH, I support brands in building and optimizing their media strategies, particularly in international markets (especially Asia and America).

I master the entire media chain: audience analysis, strategic recommendations, digital campaign management, agency coordination, performance tracking, and continuous optimization. My experience in luxury has taught me the precision and consistency essential for a brand to shine in demanding and unique markets.

My expertise:

360° Media Strategy (on & offline)

Digital media planning and buying

International campaign management

Performance analysis, reporting & business insights

Agency and partner relationship management

Competitive benchmarking & industry watch (luxury, beauty, lifestyle)

What I bring:

A solid strategic vision combined with a strong creative sensibility

A deep understanding of luxury and branding codes

A rigorous, analytical, and results-oriented approach

Effective, structured, and professional collaboration

Available to support your media development projects or as a temporary reinforcement for your teams