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Maël D'HalluinMD

Maël D'Halluin

CRM Director

€750/day
Lille, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Maël

17 years of experience in SALESFORCE and digital in general. Former CEO of a digital agency with 30 consultants, I have supported nearly 400 clients and 700 projects and managed nearly 8 million in revenue in this field. I have extensive expertise in the entertainment and hospitality sectors, and I have successfully led CRM projects, complete digital transformations, mobile applications, and customer-oriented portals. I love challenges, inventing, creating, and disrupting. I look forward to hearing about your projects.

Positions held:
- Deputy Digital Director for professional football clubs and entertainment leaders.
- Salesforce Project Director for 300 clients
- Digital Project Director for 100 clients
- Creator of mobile applications and portal solutions
- Salesforce Project Architect
- IT Consultant for market leaders
- Support and training for nearly 60 employees.

I am looking for projects, great ideas, and exciting challenges. I am open to any proposal.
I prefer remote work but am not opposed to being on-site occasionally.
Passionate about rock music, I enjoy learning all instruments.
  • French

    Native or bilingual

Can work on-site
Lille (up to 50km), Bordeaux (up to 50km), Toulon (up to 50km), La Rochelle (up to 50km), Biarritz (up to 50km)

Experience

  • Orisha
    GROUP CRM DIRECTOR
    E-COMMERCE
    November 2023 - Today (2 years and 7 months)
    Paris, France
    Group Salesforce Director, 11/2023 - 07/2025 (19 months)
    ORISHA Holding, Paris - Independent
    Director of Salesforce deployment across 21 SF orgs
    Deployment of 21 orgs into 5 BU orgs
    Determination of the Group core model applied to the BU
    Setup and recruitment of the Group Salesforce Team
    Director of relationships with integrators and publishers
    Reporting to the Orisha Group Executive Committee
    Manager of deployment roadmaps and evolutions
    Responsible for Core model evolutions
    Project Management IT Architecture Deployment Salesforce Salesforce Sales Cloud
  • EURANOV,
    CEO Co-founder
    September 2015 - December 2022 (7 years and 3 months)
    Lille, France
    • President of EURANOV for nearly 8 years.
    • 7 million in revenue generated, 6 million under my responsibility
    • Management of 60 people, up to 30 at a time.
    • + 600 digital and Salesforce projects
    • Nearly 300 clients
    • Strong verticality in the Sports / Entertainment / Hospitality universe
    • Director and project manager for 200 clients (PSG, ADEO, Accor Arena, Stade de France, etc.)
    • Multi-cloud Salesforce projects, mobile projects, portal projects, global digital projects.
    • Technical-functional role on major projects.
    • Training of 30 consultants
  • IKUMBI / NIJI,
    SALESFORCE DIRECTOR NDF
    June 2012 - June 2015 (3 years)
    Lille, France
    • Development of the SALESFORCE business for NIJI IKUMBI in Lille.
    • Business launch
    • Recruitment of consultants, business development
    • 2 million in revenue over 3 years
    • Training of 6 consultants

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Education

  • Master 2, Marketing and Business Creation,
    IAE
    2006
    Master 2, Marketing et Création d'entreprises,

Skill set (31)

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