Freelancer profile translated to English.
Back to original languageAbout Maeldan
Hello đź‘‹
My name is Maeldan. I am a SEA / SMA (Social Media Ads) consultant with several years of agency experience.
I happen to have 3 specialties:
âś… Implementing digital strategies focused on performance or awareness
âś… Strong command of paid channels (SEA/SMA) to execute the strategy
âś… Cross-functional skills to improve the stages of your AARRR funnel
With over 5 years of experience, I have supported numerous companies in their digital strategies, some references:Bonsoirs, Leocare, Swissquote, eBay, Franprix, Sciences Po, REKT, Vapiano, Brother, Dinh Van, Yellowpop, Vestiaire Collective...
MY SERVICES:
🧠SEA & SMA Strategy
▪️ Cross-channel acquisition strategy (media plan, channels, budgets...)
👨‍💻Paid Media Management:
▪️ Creation and implementation of advertising campaigns
▪️ Creation and implementation of the tracking plan
▪️ Daily management & optimization of advertising campaigns
▪️ Weekly monitoring & reporting
CHANNELS:
🔎SEA:
▪️ Google Ads: Search, Display, Performance Max, YouTube
▪️ Amazon Ads: Search, Display
▪️ Bing Ads: Search, Shopping, Display
📱SMA:
▪️ Facebook Ads, Linkedin Ads, Tiktok Ads, Snapchat Ads, Pinterest Ads
🖥️ Native Ads:
▪️ Criteo, Taboola, Outbrain
đź“© Feel free to contact me to discuss your project.
Looking forward to collaborating with you,
Maeldan
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Lyon (up to 50km), Marseille (up to 50km), Lille (up to 50km), Bordeaux (up to 50km)
Experience
- Junto FranceTeam Leader Paid MediaCONSULTING AND AUDITSApril 2022 - Today (4 years and 2 months)Paris, FranceCreation and management of a team of 7 consultants• Strategic support for key accounts (account audits, strategic planning implementation, business plan creation...)• Training consultants on paid media channels• Management of commercial flows (upsells & contract terminations)• Participation in tenders• Identification and improvement of processesSome clients in the team's portfolio: Leocare, Swissquote, eBay, Franprix, Sciences Po, Bonsoirs, PwC, Pennylane, Livestorm, Vapiano, Brother, Dinh Van, Yellowpop, Vestiaire Collective ...
- Junto FrancePaid Acquisition ConsultantCONSULTING AND AUDITSAugust 2020 - April 2022 (1 year and 8 months)Paris, FranceStrategic consulting for growth acceleration in acquisition & Management of advertising campaigns for our client advertisers' portfolios (B2C & B2B) on the following channels:• SEA (Google Ads, Microsoft Ads, Amazon Ads)• Paid Social Media (Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, TikTok...)• Display & Youtube Ads• Native Ads (Taboola, Outbrain)• Apple Search Ads• SEO• Monitoring of new channelsTypes of assignments:- Management of our clients' campaigns to achieve the best return on investment- Global A/B testing plan to improve performance and achieve objectives- Optimization of the customer journey and UX. Implementation of Landing pages adapted to conversion rates- Creation of dashboards with important KPIs to monitor the results of each business- Training and workshops for our client portfolio- CRM strategy for lead nurturing
- Méta-CoachingWebmarketing ManagerAugust 2019 - August 2020 (1 year)Île-de-France, France• Analysis of traffic and commercial activities: dashboard development• Development and optimization of paid and natural referencing (SEM)• Animation of web traffic operations (linkbaiting, emailing campaigns, contests, partnerships...)• Development of co-branding web partnerships• Site optimization (ergonomics, structure, functionalities, graphics...)• Optimization of the customer journey: implementation of conversion paths and performance analysis on the conversion funnel
Reviews
Pierre
Freelance Paid Media - EI Sorin Pierre
Reviewed on 1/28/2026
I contacted Maeldan because I needed an outside perspective for one of my clients in Pet Tech.
His audit and analysis of my Meta and Google advertising campaigns were invaluable and helped me confirm and refute several of my beliefs.
I won't hesitate to contact him again in the future if needed!
Jacques
Jacques Giraudel Consulting
Reviewed on 4/24/2025
I wanted an expert opinion on a social media advertising extension product.
Maeldan, thanks to his SMA expertise, highlighted the solution's strengths as well as areas for improvement: consistency of UX with social networks and elements to A/B test. He also shared his market expertise with me.
Thank you Maeldan
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Education
- Master Programme Grande Ecole (PGE), Digital MarketingNEOMA Business School2020Master Programme Grande Ecole (PGE), Digital Marketing
- Master of ManagementUniversity of Gdańsk2019Master's degree, Management