Maebh Booth

Working with scaling, product-led organisations to improve engineering productivity, developer experience, and platform maturity, with a focus on practical adoption of AI within the software development lifecycle.

• • Advising CTOs and engineering leaders on platform, DevEx, and operating model strategy

• • Establishing engineering effectiveness measures (flow, DORA, DevEx) to guide decisions and prioritisation

• • Defining platform and developer tooling strategies that reduce friction and standardise paths to production

• • Supporting adoption of AI-assisted development across code, testing, review, and documentation workflows

• • Improving reliability and trust in AI-assisted development through evaluation, traceability, and clearer assumptions

Accountable for a 400-person platform engineering portfolio (£30M budget) supporting 2,000+ engineers and 50M+ customers. Led the evolution of a deployment-centric estate into a developer-experience-led platform, improving delivery speed, reliability, and cost efficiency.

• • Defined and executed platform strategy across web, mobile, APIs, data, and infrastructure, setting clear standards and direction across 100+ teams

• • Reframed platform as a product, aligning capabilities to developer workflows and embedding measures of engineering effectiveness (flow, reliability, DevEx)

• • Standardised CI/CD, security, and observability patterns, enabling consistent, secure, self-service delivery and improving platform adoption

• • Reduced time-to-market by 40%, improved Core Web Vitals by 30%, reduced operational costs by 20%, and delivered £2M+ in engineering efficiency savings

• • Introduced FinOps practices, improving cloud efficiency by 15% and forecasting accuracy by 30%

• • Extended platform capabilities into store operations, enabling data-driven optimisation that reduced labour costs by £5M

Led engineering organisations of up to 150 engineers delivering large-scale consumer, search, and data platforms serving 25M monthly users and £100M+ annual revenue.

• • Defined and executed platform and product strategy across web, APIs, search, and data systems, improving scalability, reliability, and cost efficiency

• • Led re-architecture of Yell.com into a cloud-hosted, composable platform, improving page load times by 28%, increasing organic traffic by 28%, and growing digital revenue by 25% while reducing TCO by 30%

• • Directed development of search and data platforms, including relevance logic, real time updates, and partner integrations supporting over 4M UK businesses

• • Built and operated data and ML-adjacent pipelines supporting ranking, analytics, and decisioning systems

• • Embedded DevOps and CI/CD practices, increasing deployment frequency by 50% and reducing development cycle times by 40%

• • Built and developed high-performing engineering teams, strengthening technical standards and leadership capability across the organisation