About Madison
French
Native or bilingual
English
Native or bilingual
Experience
- IndépendantProfessional Coach (Individual and Marketing Coaching)May 2023 - Today (3 years and 1 month)Nantes, FranceIndividual coaching for individuals dealing with professional issues (return to work after burnout, career change, self-confidence and assertiveness, procrastination, highlighting skills...)Coaching for neuro-atypical individuals: exploring hypersensitivity, living better with HPI (High Potential Intelligence) and hypersensitivity at work...Marketing coaching: coaching entrepreneurs in building their marketing strategy and deconstructing their limiting beliefs related to communication and prospecting.Mini-conferences/seminars for management, HR, and managers on neuro-atypicality: understanding them to better consider them in employee well-being, skill development, and work environment.
- Start-up nantaiseStrategic Development Manager (Export)January 2022 - January 2023 (1 year)Nantes, France- 5-year business strategy- Brand positioning and value proposition- Strategic analysis, competitive intelligence, and sales argumentation- Inbound and outbound prospecting- Grant application files- Organizing participation in international trade shows- Recruitment, onboarding, and management- Creation and management of partnerships with other brands- B2B customer relationship management- CRM tool implementation and prospecting (Sellsy).
- AKENEOProduct Marketing Associate - EnablementApril 2021 - January 2022 (9 months)France- Brand positioning in the market (Messaging Platform)- Competitive intelligence and strategic analysis- Development of sales arguments and commercial materials/tools (Battle Cards, Use cases, Case Studies, Customer stories, interviews with sales representatives during client meetings: objections, wow moments, and best practices)- Training and support for sales teams on brand positioning, differentiation from competitors, sales materials, and new sales techniques and tools- Development of an onboarding program consisting of an e-learning module and in-person workshops.
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Education
- Master's in Book Trades (Apprenticeship), PublishingParis X - Nanterre, la Défense (Saint-Cloud campus)2013Master Métiers du livre en apprentissage, édition
- University Diploma in Coaching and Support PracticesUCO AngersPosture, épistémologie et pratique du coaching. Ethique, déontologie et initiation aux différents outils : Analyse transactionnelle, Clean Coaching, Pratiques narratives, Systémie, constellations... 45 heures de pratique du coaching au cours du DU pour valider le diplôme -> 70h réalisées