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Madhu DesboisMD

Madhu Desbois

DG/COO Outsourced HealthTech | Strategy, Scale

€900/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Madhu

Co-founder and CEO in digital health, I support HealthTech, MedTech, e-health, and prevention companies with their strategy, product, marketing, operations, and structuring challenges.

For over 6 years, I led Heloa, an e-health company specializing in family and pediatric prevention, where I managed:

- Strategic vision and market positioning;
- Business model and business plan;
- Product roadmap and development priorities;
- Go-to-market and B2B partnerships;
- Team structuring and key profile recruitment;
- Regulatory, compliance, and care pathway matters;
- Growth, operations, and organizational transformation.

My expertise lies at the intersection of strategy and execution. I help leaders to:

- Clarify their vision;
- Structure a budget, product, marketing, and operational roadmap;
- Prioritize the right growth levers;
- Align teams around a concrete action plan;
- Move from strategy to execution.

I work with startups, scale-ups, innovative SMEs, groups, and investment funds to support them during key moments:

- Launch or repositioning of an offering;
- Organizational structuring;
- Commercial acceleration;
- Growth strategy;
- Preparation for fundraising;
- Strategic pivot;
- Operational optimization;
- Profitability pursuit.

My experience comes from the field: for 15 years, I have been working in tech and digital health. I have founded 3 startups, managed hyper-growth phases, structured organizations, built business models, led fundraising rounds, supported acquisitions, and managed complex transformation contexts.

I bring strong expertise in the French and European health and e-health market.
  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km), Paris (up to 10km), Marseille (up to 10km), Bordeaux (up to 10km), Lyon (up to 10km)

Experience

  • Heloa
    CEO and Partner
    January 2021 - June 2026 (5 years and 5 months)
    France
    Launched in France, the United States, and India, Heloa is a mobile app designed from the outset for international use, with a clear mission: From pregnancy and at every stage of your parenting journey, Heloa simplifies your daily life with personalized health monitoring for you and your children.

    - Raised €4M to finance growth and product development
    - Managed a team of up to 20 people
    - 250,000 active users
    Funding Strategy Team Management Business Strategy AI Strategy Operations
  • Synapse
    COO • Director of Operations
    HEALTH AND WELLNESS
    January 2020 - April 2020 (4 months)
    Paris, France
    Main tasks:
    - In collaboration with sales, marketing, technical, medical, and financial directors
    - Recruitment: Developers, Salespeople, and logistics team
    - Implementation of processes and team functionality
    - Implementation of a monitoring dashboard for the executive committee and investors (definition of KPIs, etc.)
    - Fundraising preparation: KPIs dashboard, Deck

    My Successes:
    - Implementation of the logistics department in 4 months
    - Management of the launch of a new product on the French market.
    Recruitment Operations Management Sales Strategy Communication Strategy Positioning Strategy
  • MesDocteurs (TBNO Invest)
    COO • Director of Operations
    HEALTH AND WELLNESS
    January 2018 - January 2020 (2 years and 1 month)
    Paris, France
    - Opening of offices in Paris
    - Recruitment of marketing, sales, customer service, finance, and medical directors
    - Recruitment of developers, product managers, salespeople, customer service staff, designers
    - Support during the transition phase after the company's acquisition and the arrival of the new CEO
    - Support for the new CEO for one year
    - Coaching the CTO on strategy/management and recruitment of a development team
    Operations Business Strategy Positioning Strategy Product Strategy Sales Strategy

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Education

  • Agricultural and Food Engineer
    ENSAIA - Nancy
    2010
  • Master in Human Nutrition
    South Bank University - London
    2011

Skill set

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