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Madeline RaffardMR

Madeline Raffard

Art Direction & Graphic Design

€500/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Madeline

Hello! :)

Passionate art director & graphic designer, I love imagining sensitive, pop, and colorful visual universes — from concept to production, always with care and enthusiasm.

My career path has allowed me to navigate between agency (MNSTR) and in-house (Le Chocolat des Français), exploring diverse universes: luxury, food, culture, lifestyle… What I love most? Giving meaning to aesthetics, telling a visual story, surprising, and making people smile.

I thrive in creating strong identities as much as in managing creative campaigns — blending art direction, motion design, photography, and staging. I also had the opportunity to supervise a small creative team and collaborate with very different profiles, which taught me a lot humanly.

Today, I am open to new creative adventures — whether for one-off missions or a long-term project within a passionate team.

Key Skills: Art Direction · Branding · Motion Design · Photography · Set Design · Editorial & Layout · Content Creation · Adobe Creative Suite · Creative Management · Craft
  • French

    Native or bilingual

Can work on-site
Paris (up to 30km)

Experience

  • Le Chocolat des Français
    Art Director / Graphic Designer
    AGRICULTURE
    October 2024 - April 2025 (6 months)
    Paris, France
    🍫 Maternity leave replacement – A highly formative 360° adventure in a creative and supportive team, where I honed my art direction and rigor, working on seasonal campaigns, photography, stop motion, and packaging.

    –– Creation and art direction of campaigns (Easter 2025 - Christmas 2024 & 2025): Key visual concept, production of still and animated visuals, stop motion, staging and studio photography, digital and print adaptations.

    –– Packaging development in collaboration with artists: research, sourcing, briefing, creative supervision, execution, and print preparation.

    –– Production of B2B & B2C content: Photography, window displays, trade show visuals, newsletters, social media.

    –– Supervision and management of an apprentice and an intern.

    –– Production monitoring: artwork approval, CMYK/Pantone work, retouching, export.

    A dense, stimulating experience where I particularly enjoyed bringing my photographic touch, my attention to detail, and contributing to a brand as joyful as Le Chocolat des Français!

    ——
    Art Direction Product Photography Graphic Design Set Design Stop Motion
  • Mad.Raff
    Art Director / Graphic Designer
    October 2020 - Today (5 years and 10 months)
    Paris, France
    ✨ Since 2020, I have been supporting agencies, brands & producers on various missions — from art direction to execution follow-up, including photography and motion design.

    𝗪𝗜𝗧𝗛 𝗧𝗛𝗘 𝗠𝗡𝗦𝗧𝗥 𝗔𝗚𝗘𝗡𝗖𝗬:

    –– Club Med: art direction & layout of the 2026 Circuits brochure, iconographic research, execution & final delivery.

    –– Paris 2024 Olympic & Paralympic Games: execution & layout of price grids, print & digital adaptations (posters, signage, banners), explanatory videos & motion design.

    –– Adidas x Léna Situations: photography assistant & graphic designer live during the event, social media adaptations.

    –– Gallia: photo & video shooting (brewery + studio), posters, social media content.

    –– Haribo Halloween: DIY stop motion tutorials + social media animations.

    𝗢𝗧𝗛𝗘𝗥 𝗖𝗢𝗟𝗟𝗔𝗕𝗢𝗥𝗔𝗧𝗜𝗢𝗡𝗦:

    –– Hermès, Haute Bijouterie: regular collaborations with director Éva Gallice – mood boards, storyboards, typographic compositions, graphic templates, motion design.

    –– Le Chocolat des Français: Christmas 2025 stop motion – storyboard, studio shooting, post-production.

    –– Mademoiselle Scarlett agency for Pierre Fabre: storytelling, digital collage posters, and motion design capsules for the brand's 60th anniversary.

    –– Tralalère (educational digital resources): AD, branding & editorial – print & digital catalog FR/EN, illustrations, price grids.

    –– Isoskele agency for Cultura: AD proposals for the brand's rebranding.

    –– Chapuis & Chapuis: visual identity & wine labels.
    Art Direction Motion Design Studio Photography Set Design Graphic Design
  • MNSTR
    Graphic Designer / Art Director
    DIGITAL AND IT
    March 2016 - October 2020 (4 years and 7 months)
    Paris, France
    🎬 An intense & formative adventure within a digital strategy and storytelling agency, where I was able to affirm my versatility and develop a real taste for craft. From concept to production, I contributed to shaping 360° campaigns for international brands while developing an in-house photo studio.

    CD: Louis Bonichon

    –– Concept & deployment of 360° campaigns (print, digital, social media).
    –– Development & animation of the in-house photo studio: set design, stop motion, product photography.
    –– Creation of social media content, motion design & short videos.
    –– Close collaboration with strategic and creative teams.

    𝗞𝗘𝗬 𝗖𝗟𝗜𝗘𝗡𝗧𝗦:

    –– Lacoste: digital & event campaigns (Australian Open, Roland Garros, L1212, Winter Croc Adventures).

    –– Netflix: social media campaigns (13 Reasons Why, OITNB, A Series of Unfortunate Events…).

    –– Desperados: visual identities & event activations.

    –– Mort Subite: activations and social media language.

    –– Haribo, Boucheron, Cloudy Bay, Chamonix, Microsoft, Dior, etc.

    An adventure that gave me a broad vision of art direction, from concept to execution, with an always creative and precise approach.
    Art Direction Motion Design Brand Identity Studio Photography Publishing

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Education

  • Master in Art Direction
    Bellecour School
    2015
    Workshop, Design global, Brand Identity, Motion Design, Digital, Interactive Design, Transmedia

Skill set

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