Madeleine Penny Potganski

If you are looking for someone who thinks about brand, concept, and text together, you are in the right place. I work as a freelance brand consultant, communications strategist, senior concept developer, copywriter, and author.

I support brands, institutions, and companies in their communication: campaign ideas and storytelling concepts, claims and slogans, UX copywriting and product texts, website texts, newsletters, portraits, and reports – including editing and proofreading. I have been working in brand and communication for over 15 years, and for many years with my studio KLEiNE EiNHEiT for institutions, startups, agencies, SMEs, and entrepreneurs (including Kulturstiftung des Bundes, Kulturstiftung der Länder, RETTERGUT, JvM/Donau, sinnwerkstatt, Parship, Dr. Martens, HiPP, SOS Children's Villages).

Analysis x Communication x Creativity: I have a nuanced perception and can read between the lines. I am curious, empathetic, analytical, and creative at the same time. Goal-oriented and well-organized. I use language as a vehicle for brands, personalities, and messages. I prefer to get involved early in the project and develop content and texts in parallel with design: holistically, structured, and agile.

As a scholar of Theater, Film, and Media Studies with a background in Culture and Economics (including Bundestag, Fintech, Theater), I have a holistic view of communication. I worked for many years in cultural projects and at the theater as a project coordinator and dramaturg, learning to reach audiences with various formats. I am part of the artist duo “Matrosenhunde”: In text & drawing, we collect everyday moments and open up a space for further storytelling. Our work is regularly supported by grants and artist residencies.

Further Training: PR Specialist (DEPAK), Design Thinking (Dark Horse), UX (Udemy), Marketing & Positioning (UdK Career Center), Directing (Akademie Schauspielhaus Wien).