About Madeleine
German
Native or bilingual
English
Conversational
Italian
Conversational
Polish
Conversational
Experience
- Hollywood TrampOnline Marketing Consultant – Meta Ads, Tracking & Creative StrategyENTERTAINMENT AND LEISUREFebruary 2026 - Today (5 months)Hamburg, GermanyFor Hollywood Tramp, a DJ and event promoter, I am responsible for performance marketing on Meta, the technical tracking setup, and the development of a creative strategy to increase ticket sales.My approach:
- Setup of the Meta Pixel, including solving technical challenges (manual code integration after failed native connection via the website)
- Resolution of tracking restrictions within European data protection regulations in Meta Events Manager
- Development of the campaign structure with a clear separation between warm and cold target audiences
- Optimization for the InitiateCheckout event to specifically target users ready to purchase
- Building a consistent UTM tracking system for clean performance measurement across all channels
- Development of a creative strategy for ad content with the goal of generating more ticket sales
- Setting up a complete, documented system including customer onboarding, so they can manage campaigns independently in the future
It was particularly important to me here not only to deliver results to the client but also to empower them to manage the system themselves in the long term. - Svenja Hagen ImmobilienmaklerinOnline Marketing Consultant – Website Strategy, SEO/GEO & Google AdsREAL ESTATESeptember 2025 - Today (10 months)Hamburg, GermanyFor Svenja Hagen Immobilien, I built the complete online marketing foundation when she started her own business: from website strategy to SEO and GEO, and finally Google Ads.My approach:
- Development of a website strategy tailored to the target audience and the regional real estate market
- Classic Search Engine Optimization (SEO) for better visibility in Google search
- Generative Engine Optimization (GEO) to also become visible in AI-powered search systems like ChatGPT or Google AI Overviews (an increasingly important channel for visibility)
- Setup and management of Google Ads campaigns to specifically target real estate buyers
- Close coordination with the client during the sensitive start-up phase of her business to create a strong digital foundation from the outset.
Result: Significantly increased online visibility in the region and noticeably more inquiries for property purchases.A solid digital foundation is crucial when starting a business. Here, I was able to strategically support Svenja Hagen Immobilien from the beginning, considering future developments in search behavior. - Hammer ChiropraktikOnline Marketing Consultant – Website Strategy & Google AdsHEALTH AND WELLNESSJuly 2025 - Today (1 year)Hamburg, GermanyFor the Hammer Chiropraktik practice in Hamburg, I was responsible for the website strategy as well as the setup and ongoing management of Google Ads campaigns.My approach:
- Development of a website strategy that specifically addresses patient needs and search behavior
- Setup of a structured Google Ads campaign focusing on relevant districts around the practice
- Ongoing optimization of keywords, ad texts, and geo-targeting
- Careful consideration of HWG (Heilmittelwerbegesetz - German Pharmaceutical Advertising Act) regulations for all health-related advertising content.
Result: Patient inquiries via the website have tripled.
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