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Madeleine OchottaMO

Madeleine Ochotta

Online Marketing Consultant for Companies

€560/day
Hamburg, DE
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Madeleine

  • German

    Native or bilingual

  • English

    Conversational

  • Italian

    Conversational

  • Polish

    Conversational

Can work on-site
Hamburg (up to 50km)

Experience

  • Hollywood Tramp
    Online Marketing Consultant – Meta Ads, Tracking & Creative Strategy
    ENTERTAINMENT AND LEISURE
    February 2026 - Today (5 months)
    Hamburg, Germany
    For Hollywood Tramp, a DJ and event promoter, I am responsible for performance marketing on Meta, the technical tracking setup, and the development of a creative strategy to increase ticket sales.

    My approach:

    • Setup of the Meta Pixel, including solving technical challenges (manual code integration after failed native connection via the website)
    • Resolution of tracking restrictions within European data protection regulations in Meta Events Manager
    • Development of the campaign structure with a clear separation between warm and cold target audiences
    • Optimization for the InitiateCheckout event to specifically target users ready to purchase
    • Building a consistent UTM tracking system for clean performance measurement across all channels
    • Development of a creative strategy for ad content with the goal of generating more ticket sales
    • Setting up a complete, documented system including customer onboarding, so they can manage campaigns independently in the future

    It was particularly important to me here not only to deliver results to the client but also to empower them to manage the system themselves in the long term.
    Meta Ads Conversion Tracking Creative Strategy Performance Marketing Social Media Marketing
  • Svenja Hagen Immobilienmaklerin
    Online Marketing Consultant – Website Strategy, SEO/GEO & Google Ads
    REAL ESTATE
    September 2025 - Today (10 months)
    Hamburg, Germany
    For Svenja Hagen Immobilien, I built the complete online marketing foundation when she started her own business: from website strategy to SEO and GEO, and finally Google Ads.

    My approach:

    • Development of a website strategy tailored to the target audience and the regional real estate market
    • Classic Search Engine Optimization (SEO) for better visibility in Google search
    • Generative Engine Optimization (GEO) to also become visible in AI-powered search systems like ChatGPT or Google AI Overviews (an increasingly important channel for visibility)
    • Setup and management of Google Ads campaigns to specifically target real estate buyers
    • Close coordination with the client during the sensitive start-up phase of her business to create a strong digital foundation from the outset.

    Result: Significantly increased online visibility in the region and noticeably more inquiries for property purchases.
    A solid digital foundation is crucial when starting a business. Here, I was able to strategically support Svenja Hagen Immobilien from the beginning, considering future developments in search behavior.
    Real Estate Marketing SEA Google Ads SEO AI Strategy Website Conception
  • Hammer Chiropraktik
    Online Marketing Consultant – Website Strategy & Google Ads
    HEALTH AND WELLNESS
    July 2025 - Today (1 year)
    Hamburg, Germany
    For the Hammer Chiropraktik practice in Hamburg, I was responsible for the website strategy as well as the setup and ongoing management of Google Ads campaigns.
    My approach:

    • Development of a website strategy that specifically addresses patient needs and search behavior
    • Setup of a structured Google Ads campaign focusing on relevant districts around the practice
    • Ongoing optimization of keywords, ad texts, and geo-targeting
    • Careful consideration of HWG (Heilmittelwerbegesetz - German Pharmaceutical Advertising Act) regulations for all health-related advertising content.

    Result: Patient inquiries via the website have tripled.
    Google Ads Website Conception Local SEO Performance Marketing Digital Marketing Strategy

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