Madeleine A.

At East Crema, I am part of a specialty coffee project where every cup is an experience. I focus on conveying coffee culture and ensuring quality service that combines professionalism and friendliness, creating a space where people enjoy both the product and the atmosphere.

Beyond preparation, I focus on the customer experience, communicating brand values, and providing the hospitality that turns a visit into a memorable moment.

A running and healthy lifestyle community focused on enjoyment, connection, and good vibes. The purpose is to offer an inclusive space where anyone—regardless of their level—can stay active, enjoy sports, and connect with others in a relaxed environment.

In less than 1 year, we have grown from a small WhatsApp group to an active community, with collaborations and events that combine running, wellness, and lifestyle. We are committed to organic growth, generating positive impact in the city, and collaborating with local brands and businesses.

My contributions:

- Creation, organization, and coordination of community events and activities.

- Complete branding conceptualization and definition of brand tone, ensuring visual and communicative consistency.

- Management of visual identity and aesthetics, conveying a polished and authentic image.

- Video editing and Reel creation, enhancing reach and visibility on social media.

- Public relations and collaborations: I secured alliances with local brands and businesses, and maintain direct contact with them to generate long-term synergies.

- Creative and growth strategy, driving innovative ideas to strengthen the community.

Dsi Grupo is a company that encompasses various departments. I am in the web and marketing area: Analize. My main tasks are: creating and implementing social media strategies for clients, as well as designing and executing their presence on them; Content plan, scheduling, and results measurement. Other responsibilities include copywriting, SEO, design, and client management. Social media platforms managed: Instagram, Linkedin, Twitter, Facebook, Youtube, Vimeo, TikTok.