Maddy Mérelle

Specializing in branding and packaging, I help brands build coherent, memorable, and meaningful visual territories. I primarily work in the agri-food sector, in both mass-market retail (FMCG products) and specialized circuits, where I help products stand out and enhance their shelf appeal.

I am involved in every stage of the creative process:

• Concept illustration

• Packaging creation & design (graphic universe, range architecture, storytelling)

• Development & finalization (adaptation, file preparation)

My goal is to bring to life accurate, appealing, and effective designs, by accompanying each project to its completion with rigor and creativity.

• Benchmarks, creative inputs, concept development

• Creation, project monitoring, deployment, refinement, and finalization

• Client presentations, brief/debrief taking

• Creative team management • Studio organization and logistics

• Creation, concept development, innovations

• Project monitoring, development, refinement, finalization

• Client presentations ◦ Photo shoots

• Knowledge of the graphic chain and art buying supervision

• Management of a team dedicated to a single client (2011-2014)