Freelancer profile translated to English.
Back to original languageAbout Maddy
I started working in influence in 2017 through research while the market was beginning to develop.
"The study of advertisements on social networks and the perception of this phenomenon by users: The case of Instagram". 2017-2018.
My career continued with agency experience abroad and then consultancy in the French market. But also, I support content creators in the development of their projects (Talent Management).
Today, I manage communication strategy (Influence, Communication, Marketing, Ads) for brands on campaigns or annual budgets.
Different formats:
- Influence Conversion
- Influence Awareness
- Influence & Affiliation
- Influence & Ads
- Ugc
- Training for internalization
- Training for content creation
Feel free to contact me.
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- JOIN MADDYConsultanteCONSULTING AND AUDITSJuly 2020 - Today (5 years and 11 months)Influence Marketing in various French and international markets. Consulting for advertisers and content creators. Support in achieving their projects: product launch, market visibility, communication campaign creation, etc.Campaign management for budgets ranging from 5000€/campaign to 300K€ annually.Biogent: UGC Campaign: 2026Les Commis: Influence & Affiliation Strategy: 2025/ongoing...Picnic: Implementation of operations, Sourcing, Negotiation, Ads: 2025/ongoingAlpe d'Huez: For UK market - Awareness, Content, Influence Strategy: Winter 2025/2026D'alba: Influence operations in the Spanish, Italian, and French markets.● Influence Campaign Management:○ Propose original and viral influence campaign concepts and strategies, aligned with marketing objectives and the Big Creative Idea.○ Supervise the implementation and monitoring of campaigns: casting, profile validation, negotiation, contract signing, brief development.○ Coordinate exchanges between client teams and influencers to ensure smooth execution.● Performance Analysis:○ Track KPIs, collect statistics, and produce detailed reports for each campaign.● Strategic Participation:○ Contribute to brainstorming sessions and pitches for new campaigns.○ Structure and optimize internal processes for more efficient project management.Clients: food, tourism, banking services, beauty
- LetyShopsInfluence Marketing SpecialistSeptember 2020 - January 2022 (1 year and 4 months)UkraineComplete product implementation in the French market:- Content localization- Social media creation- Newsletters- Links with partner merchants: B2B & affiliation strategy- Influence: Monthly campaign management - Performance Influence objective with very strict CPMs.Platforms: Youtube, Tiktok, Instagram
- R-SquaredInfluencer Marketing Campaign ManagerJanuary 2020 - July 2020 (6 months)Cape Town, South Africa• Brainstorming new & creative approaches to influencer campaigns (concept and engagement mechanism)• Liaising with the clients (agencies/brands and influencers)• Research and selection of relevant influencers regarding specific criteria• Negotiating & Budgeting• Managing Clients & Campaigns• Tiktok, Instagram, Youtube, Facebook & Twitter• Reviewing results against pre-campaign KPI's
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Education
- Master in Political and Institutional CommunicationSciences Po Grenoble2020Master, Communication d'entreprise
- Bachelor's degree in Political ScienceSciences Po Grenoble2018Licence, Politique