Madalina Loghin

Improving a wellbeing brand's digital presence and strategy, driving 698% growth in audience reach and 166% growth in profile visits within 3 months.

Applying product thinking to map and improve audience journeys across dig ital touch points, identifying friction and structuring clearer paths to engagement. Designing visual systems, templates, and content assets to create consistency and clarity across channels. Shaping messaging and content strategy to support sustainable audience growth.

Improved clarity across complex journeys and del ivered pol ished UI at scale, defining problem spaces early, structuring user flows, and aligning cross-functional teams around stronger product direction. O wned key parts of Bridebook s onboarding and navigation redesign (1.9M+ users), reducing early friction and improving progression into supplier discovery. Improved session discovery and habit formation at Flown by clarifying expectations and introducing visible progress patterns, reducing decision fatigue and encouraging repeat engagement. Brought structured UX thinking into visually-led projects, mapping flows early and defining clearer problem statements before execution. Partnered closely with PMs and engineers to refine scope, balance constraints, and iterate based on feedback and usabil ity insight. Delivered polished, cohesive UI across multiple client projects, ensuring solutions were scalable, consistent, and aligned with existing design systems. Promoted to Midweight within 18 months for increasing ownership, independent delivery, and reliability under pressure.

/ Remote Contributed to early-stage product strategy and feature prioritisation for a web and mobile crowd-sharing platform. C onducted competitive analysis and user research to surface insights that informed initial feature decisions. Designed low-to mid-fidelity wireframes and flow diagrams to define key interactions and support cross-functional workshops. Mapped user journeys and prioritised features to al ign user needs with business goals.