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Macarena Daher GauffinMD

Macarena Daher Gauffin

Product Designer - UX/UI

€270/day
Barcelona, ES
3-7 years
Diseño de producto
User Interface Design
Wireframing
Prototype
UI designer

Average response time: 1 hour

Freelancer profile translated to English.
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About Macarena

Product Designer with over 10 years of experience in graphic design and a focus on UX/UI, Design Thinking, and the creation of design systems. My passion lies in creating functional and visually appealing digital products that not only meet client expectations but exceed user expectations.

I began my career in Industrial Design, where I learned to combine creativity with innovation. During that time, I also trained in graphic design, honing my ability to communicate visually effectively and developing a deep attention to detail. This journey led me to immerse myself in the world of digital product design, where I found my true calling in creating intuitive, user-centered experiences.

My professional experience has allowed me to work on challenging projects such as Read Your Body, where I led a comprehensive redesign of the app, including the creation of a design system that significantly improved visual consistency and user satisfaction. I also worked on YouBim, where I implemented design solutions that increased product adoption.
Health and Wellness
Digital and IT Services
Culture
Education Companies
IoT (Internet of Things)

  • Spanish

    Native or bilingual

  • English

    Conversational

Can work on-site
Barcelona (up to 50km)

Experience

  • The Body Literacy Collective
    Product Designer UX/UI
    December 2020 - December 2024 (4 years)
    London, England, United Kingdom
    As the lead designer on the team, I guided the product design process from initial conceptualization to final implementation with the development team.

    Key Responsibilities:
    ✓ Design Process Facilitation: From initial idea to implementation with the development team.
    ✓ Research and Analysis: Conducting user studies and market analysis to inform design decisions.
    ✓ UX/UI Design: Creating wireframes, interactive prototypes, and user flows in Figma.
    ✓ Design System: Developing and managing custom components, color palettes, typography, and icon libraries.
    ✓ Multidisciplinary Collaboration: Working closely with all team members on ideation and development of new features.
    ✓ User-Centered Approach: Applying design methodologies that optimize the user experience.
  • YouBIM
    UX/UI Designer
    September 2018 - August 2020 (1 year and 11 months)
    Argentina
    In this role, I served as a UX/UI designer, contributing to all stages of the design process, from wireframing to high-fidelity prototyping.

    Key Responsibilities:
    ✓ Comprehensive Design Process Participation: From wireframing to high-fidelity prototyping.
    ✓ Collaboration with Multidisciplinary Team: Working together on the analysis, ideation, and development of new requirements and features.
    ✓ Design System Coordination: Active participation in component design and implementation in StoryBook.
    ✓ Creation and Implementation of User Guides: Developing user guides to facilitate product understanding and usage.
    ✓ Research: Conducting usability testing sessions and data analysis.
  • eCooltra
    Graphic Designer
    January 2017 - January 2018 (1 year)
    Barcelona, Spain
    Visual and advertising design for digital media and commercial presentations, specializing in print and digital platforms, including websites and social media.

    Key Responsibilities:
    ✓ Visual Design: Creating designs for digital media, commercial presentations, social media platforms, and email campaigns.
    ✓ Advertising Material Production: Developing both digital and print advertising materials.
    ✓ Trade Show Design: Contributing to the design of exhibits and advertising campaigns for trade shows.
Check out Macarena's experience

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Education

  • Diseñadora Industrial
    Universidad Nacional de Córdoba
    2016
    El egresado en Diseño Industrial es un profesional integral, proactivo, creativo, emprendedor y crítico, con una alta capacidad de análisis, resolución de problemas y trabajo en equipo, así como un alto sentido de responsabilidad, honestidad y compromiso social.
  • Posgrado en Gestión de Emprendimientos Creativos
    Universidad Nacional de Córdoba
    El postgrado en Gestión de Emprendimientos Creativos, promueve la formación y profesionalización de quienes participan en el desarrollo y gestión de empresas basadas en cultura y creatividad. El programa se estructura en torno al análisis de las principales características, políticas, problemas y perspectivas de las industrias culturales y creativas en el ámbito local e internacional a través de módulos transversales. Paralelamente, el desarrollo del modelo de negocio y plan de negocio de cada alumno.

Certifications

Skill set

User Research
Diseño Web
Diseño gráfico
Diseño Apps
Product Design
User Experience Design (UED)
User Testing
User Experience Design

Categories