Freelancer profile translated to English.

Description

Project Management - Communication - Branding - Digital Strategy - 360° Deployment

With over 7 years of experience in project management and as an expert in Luxury Marketing, I have collaborated with major market players such as Paco Rabanne, Giorgio Armani, Shiseido, Saint Laurent & Lancôme, for whom I have led marketing projects by bringing a fresh perspective and creative conceptualization.

Passionate about beauty in all its forms, I express this sensitivity through innovative marketing strategies to make each project shine with its uniqueness.

Enabling brands to extend their own DNA by catalyzing project growth: my daily invigorating challenge!

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

L'ORÉAL LUXE - Mugler
International Digital & Brand Assets Manager
LUXURY GOODS
June 2025 - Today (1 year)
Paris, France
Support of the Mugler Fragrances e-business DMI team (D2C, eRetail, and Amazon) in operational go-to-market tasks to streamline and expedite campaign delivery:

· Creation of the digital kit briefs for two product launches
· Management of the communication with creative agencies developping two hallmarks’ digital kits
· Management of e-merchandising tasks and communication with the web mastering agency
· Delivery of the final digital kits to markets, including rights contracts, DAM uploads, and presentation materials
· Structurational analysis with ways-of-work & performance optimizations recommendations
· Tracking, monitoring & upgrades on internal group KPI : OTIF scoring
· AI production structuration & implementation at brand level
Digital Marketing Strategy Artificial Intelligence Digital Marketing Strategy Creative Content Production Agency Management
L'ORÉAL LUXE - Lancôme
Advertising & Rights Manager
LUXURY GOODS
December 2023 - May 2025 (1 year and 5 months)
Paris, France
Coordination of the online deployment of IMC (Integrated Marketing Campaign) assets on the Opera DAM, management of associated rights/fadel files and monitoring of dynamic brand guidelines.

Monitoring of asset delivery to the DAM for Make Up and Brand event categories:
Coordination between agencies, mainly Publicis and Prodigious responsible for content production, marketing teams and "ICP" (external English agency in charge of uploading, classifying, qualifying and organizing assets in the DAM) to ensure rapid and efficient online deployment of all assets.

Transmission and information to ICP of upcoming campaigns with estimated delivery schedule and list of assets with associated rights (Fadel files).
Ensure that delivery processes and workflows are followed and respected by all stakeholders.

Rights Monitoring
Centralization of all rights contracts associated with a campaign, verification of information, alerts if necessary, and updating of monitoring dashboards.
Creation of rights contracts on Fadel (specific rights platform linked to Opera) for assets produced by agencies other than Publicis/Prodigious.

DFS (Dynamic Framing Software)
Mastery of the dynamic framing tool and the graphic production chain for merchandising visuals. (Networth platforms)
Management of dynamic brand guidelines briefs
Monitoring of publications and online deployments on Opera
Advertising Brand Marketing Content Management Strategic Consulting Branding
SHISEIDO EMEA - Shiseido Ginza Tokyo
Digital Online & Offline Retail Project Manager
FASHION AND COSMETICS
October 2023 - December 2023 (3 months)
Paris, France
Management, steering, and monitoring of digital projects for content development and 360° activations for the Shiseido brand.

· Coordination of Offline/Online advertising content production, from brief writing to the implementation of E-CRM - E-RETAIL - E-COMMERCE - MEDIA - SOCIAL - DIGITAL IN-STORE campaigns

· Coordination of digital projects and actions with various stakeholders (internal teams & external providers), budget management, pre-production phases, and photoshoot preparation, post-production management

· Management and orchestration of 360° activations across social media, retail media, and e-commerce
E-commerce 360° Planning Digital Communication Strategy Artificial Intelligence Branding