Description

UX Designer with a solid foundation in product management and innovation from the FMCG sector, I offer a unique perspective on user experience. My experience in product lifecycle management enables me to collaborate effectively with developers and cross-functional teams. I prioritize a human-centered approach to design, ensuring that products meet business goals while delivering seamless and intuitive user experiences. Equipped with newly acquired skills in Figma, prototyping, and user research, I’m eager to contribute to impactful digital solutions.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent
German
Conversational

Workplace preferences

Remote only

Primarily works remotely

Enley
Fullstack Marketing
TECH
July 2025 - Today (11 months)
Barcelona, Spain
Sales funnel & campaign optimization: analyzed performance data, identified new acquisition channels, and supported strategic decision-making.

SEO & SEM: implemented SEO (including AEO – Answer Engine Optimization) and paid search campaigns to boost visibility and lead generation.

Process automation: designed workflows to validate and automate social media responses, increasing efficiency.

CRM insights & reporting: leveraged CRM data for campaign analysis and sales tracking, focusing on product-level performance.

User portal development: supported the creation of a private client area for online product contracting, process management, and case tracking.

Stack: Google Ads, Google Analitycs, SEO|AEO tools (Semrush, Gumshoe), Zapier/Make/n8n, CRM internal tools.
Marketing Automation Marketing Strategy Lead generation CRM Search Engine Marketing (SEM)
SheHub
Co-Founder
TECH
November 2024 - Today (1 year and 7 months)
Barcelona, Spain
Brand & growth strategy: co-founded SheHub, defining mission, vision, and positioning to empower women in tech. Designed growth model through cohorts, projects, and mentorship.

Partnerships & sponsorships: secured collaborations with software providers, job board portals, and consultancies, plus sponsorship agreements (InnoIT as event host, ~€6K in software licenses & support).

Business development & innovation: launched Project Simona (Talent Bridge), an AI-powered n8n agent curating job postings, publishing in Discord, and leveraging community reactions for validation.

Marketing operations: set up automated onboarding funnels, Discord community engagement flows, and comms processes with Brevo, Airtable, and n8n/Make. Also built the current SheHub website using no-code tools (Vercel + Lovable).

Leadership: built an international advisory board, recruited 5 senior leaders, and managed multi-role teams (data, UX, branding, events) to deliver projects.

Stack: Airtable, Notion, Brevo, Discord, n8n/Zapier, Firebase, Vercel, Lovable, Figma.

Marketing Operations Marketing Automation Marketing Strategy Partnerships Growth Marketing
DMC Society (Hybrid)
Co-Founder & Product/UX Manager
TRAVEL AND TOURISM
July 2023 - Today (2 years and 11 months)
Barcelona, Spain
Go-to-Market & Sales Enablement: designed proposal templates, pitch decks, and branded materials that streamlined client acquisition and supported multi-million euro group travel projects.

CRM Implementation: deployed and customized CRM workflows to improve lead tracking, follow-ups, and reporting.

Digital Presence & SEO: created and managed company websites to showcase services, implementing UX improvements and an SEO strategy that achieved top 3 SERP ranking for strategic keywords and drove consistent B2B traffic growth, enabling faster go-to-market cycles.

Process Optimization: improved efficiency in proposal preparation and response times for international clients by introducing automated workflows.

Marketing Support: developed marketing collateral (quotes, itineraries, event materials) ensuring brand consistency across all touchpoints.

Stack: WordPress/Elementor, HubSpot CRM (o el que usaste), Google Workspace, Canva, PowerPoint/Keynote.
Go-to-Market (GTM) Strategy SEO On Page Marketing digital Desarrollo web Marketing Operations