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Lysiane MahoutLM

Lysiane Mahout

SEO Manager | Content Manager | Social Media

€300/day
Strasbourg, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Lysiane

I am a digital professional with strongexperience in SEO**, **content management, and social media strategy**, particularly in e-commerce environments. I help companies develop their online **visibilityby creating engaging and strategic **content**, while optimizing their natural referencing.

My Approach:

To succeed on social media and in digital, you must first createoriginal content**, be **curious**, and proactive. It's not enough to follow trends; you must also know how to **start trendsand constantly question yourself to stay ahead. This philosophy guides me in all my projects, drawing on my creativity and rigor.

A Little About Me:

Naturally curious and passionate, I decided to go on a Working Holiday visa to Canada to discover a new culture, a new country, but also new professional opportunities. AsInstagram Content Directorat an agency specializing in social media in Montreal, I honed my skills in creating and managing visual and strategic content for local and international brands.

After this enriching experience, I worked in Munich asSEO Content Managerfor Westwing, where I refined my SEO skills and coordinated the creation of content optimized for referencing, in line with the company's overall strategy.

These diverse professional experiences have allowed me to confirm my passion for content management and visual creation, fields in which I fully thrive.

My Goal?

To help you maximize your online presence by combining a strategic approach to SEO and social media management with unique and engaging visual creations.
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • fenetre24.com
    SEO Manager
    E-COMMERCE
    December 2022 - Today (3 years and 6 months)
    Stuttgart, Germany
    • SEO optimization of the e-commerce site fenetre24.com by conducting in-depth keyword research to improve the ranking of existing content.
    • Development of briefs for the content creation team (landing pages and info pages) to increase site visibility and traffic while producing useful and relevant content (Helpful content).
    • Conducting competitive analyses using Ahrefs to identify strategic opportunities.
    • Monitoring keyword performance and executing regular crawls with Screaming Frog to identify and resolve optimization opportunities.
    • Backlink research to strengthen site authority and improve search engine rankings.
  • Westwing
    SEO Content Manager
    E-COMMERCE
    September 2020 - November 2021 (1 year and 3 months)
    Munich, Germany
    • Creation, management, and optimization of SEO content for the inspirational blog westwing.fr/inspiration to stimulate engagement and organic traffic
    • Management of a team of freelancers to ensure content consistency and quality
    • Trend monitoring (Google Trends)
    • Performance monitoring and analysis using Google Analytics and GSC
  • Ensuite Media
    Instagram Content Director
    SOCIAL NETWORKS
    October 2018 - August 2019 (9 months)
    Montréal, Canada
    • Strategic development of Instagram accounts to increase the target audience
    • Creation and planning of content calendars to ensure engaging and consistent communication
    • Management of community interactions for each brand under my responsibility to strengthen brand loyalty and customer engagement
    • Direct communication with clients, providing strategic advice to achieve their marketing goals and ensure alignment with brand objectives

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Education

  • Master 2 Innovation Marketing
    IAE METZ
    2011

Skill set (17)

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