Lysiane F.

A strong brand captures on average 3x more sales volume than a weak brand. It attracts more customers, at a lower acquisition cost. These customers are even happy to pay a little more, and buy a little more often. But what is a strong brand and how to become one?

The answer is simple: you need a good brand strategy.

I'm not talking about ordering a nice logo from a communication agency or a graphic designer. I'm talking about a brand identity that stems from a real marketing process – including an audit, studies and analyses, a segmentation/targeting/positioning approach, and a brand strategy designed according to your needs, tailored to measure.

My cross-expertise in marketing and strategic design creates relevant, effective, and lasting identities. Achieving a strong brand requires a business vision of design.

Thinking about form before substance is settling for the superfluous;

Thinking about substance and neglecting form is sabotage.

Good news, you no longer need to choose between aesthetics and profitability.

Good branding is good business.

Get ahead of the curve.

Art direction and branding for a portfolio of 30 clients

Design of visual identities and brand guidelines • Creation of print materials, web design & wireframes • Photography and photo retouching

Layout of client recommendations • Management of 2 graphic designers

Administrative management • Copy strategy • Writing & editing

Liaison with print and web partners • Social media strategy

Design of a visual identity for volunteer teams • Graphic design • Team management and planning • Event management