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Lysiane DurrLD

Lysiane Durr

Senior Brand, Packaging & UI Designer

€530/day
1 project
Toulouse, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Lysiane

Senior Designer specializing in Branding, Packaging, and UI design, I assist brands and startups in creating coherent, desirable visual universes designed for conversion.

With over 10 years of experience, I have worked on projects ranging from AAA video games at Ubisoft to mobile applications and embedded interfaces, as well as branding and packaging for food and lifestyle brands.

I am involved in:

- Brand identity & logo
- Art direction
- Packaging design
- Visual systems & guidelines
- UI/UX design
- Mobile & web interfaces
- Figma design systems
- Premium presentations & decks

My approach combines strategic vision, aesthetic rigor, and business effectiveness: creating visuals that enhance a brand's perceived value and facilitate its adoption.

Available remotely in France and internationally.
  • Spanish

    Fluent

  • Portuguese

    Fluent

  • English

    Fluent

  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Lysiane DURR
    Senior Designer → Freelance
    RETAIL (SMALL BUSINESS)
    October 2015 - Today (10 years and 10 months)
    Toulouse, France
    - Design of UI/UX solutions for games, applications, websites, and interactive platforms.
    - Management of design projects in UI, branding, and packaging, from conception to final delivery.
    - Creation of brand identities and packaging for brands at different stages of development.
    - Ensuring visual consistency across all digital and physical media.
    - Close collaboration with teams and clients to align design with business objectives.
    Packaging Branding UX/UI Designer Retail
  • Grand Hotel Kempinski
    GRAPHIC DESIGNER / WEB DESIGNER
    TRAVEL AND TOURISM
    November 2013 - July 2014 (8 months)
    Geneva, Switzerland
    Responsible for the visual communication of the Grand Hotel Kempinski, covering the hotel as well as all its establishments, including two restaurants, the spa, the bar, and the nightclub. Design, adaptation, and production of high-end print and digital communication materials, in compliance with the standards of a 5-star hotel brand. Work in conjunction with marketing and operational teams to ensure visual identity consistency, support key commercial periods, and enhance the international customer experience.
    Visual identity Luxury hospitality Social media communication Visual communication Luxury
  • UBISOFT
    UI Artist → Ubisoft (Assassin’s Creed Black Flag)
    VIDEO GAMES AND ANIMATION
    March 2013 - October 2013 (7 months)
    Annecy, France
    Design and implementation of multiplayer menus and interface elements for Assassin’s Creed Black Flag, an internationally distributed AAA franchise. Work focused on navigation clarity, visual hierarchy, and usability in a real-time gaming context. Close collaboration with multidisciplinary teams (game designers, developers, UX, production) in a constrained production environment, taking into account technical limitations, performance, and user testing.
    User Interface Design Video games HUD Icons Animation

Recommendations

Thierry HilaireTH
Cyril WohrerCW
FU
Thierry Hilaire and 2 other people have recommended Lysiane

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Education

  • WEBDESIGNER TRAINING in work-study with Figaro.fr
    Ecole AFIP
    2009
  • Foundation course in applied arts + BTS in Visual Communication (GEP)
    Ecole Bellecour
    2008

Certifications

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