About Lyn
French
Native or bilingual
English
Fluent
Italian
Native or bilingual
Experience
- NOUVEAU SOUFFLE ALFA LIQUIDSocial media managerRETAIL (SMALL BUSINESS)March 2023 - March 2023I help the company increase its online presence by regularly organizing social media contests.As the head of Nouveau Souffle's digital marketing strategy, I am responsible for creating effective contest campaigns to generate new followers and engagement on social media. Thanks to my digital marketing skills and experience, I am able to guarantee fast and effective results, with an increase of 250 likes and over 150 followers in a single week.I work flexibly, as a freelancer once a month, to help Nouveau Souffle achieve its digital marketing goals.
- PLURALLEsocial media managerBANKING AND INSURANCEApril 2022 - Today (4 years and 2 months)As the head of social media strategy at Pluralle, a group specializing in finance and real estate, I was responsible for creating a social media strategy for all the company's entities. I also helped employees find their voice on social media, increased website traffic by 20%, and recruited new employees through the implementation of webinars and an editorial line focused on employer branding.I succeeded in growing Pluralle's communities (particularly on Instagram with over 2000 followers) with tangible results in terms of traffic, engagement, and recruitment.
- CARREFOURS POUR L'EMPLOICommunication ManagerCIVIC AND SOCIAL ORGANIZATIONSAugust 2019 - November 2021 (2 years and 3 months)As Communication Manager for the association Carrefours pour l'emploi, I had the opportunity to play a key role in defining and implementing the company's social media communication strategy.I took charge of the strategic thinking and management for social media, as well as content writing and social media animation, while interacting with users and building loyalty within our community through the use of influencers.I also implemented acquisition strategies via Facebook Ads, Twitter Ads, and LinkedIn Ads to grow our audience and achieve our goals for community growth and engagement. To measure the impact of our efforts, I used e-reputation monitoring tools to assess the association's brand and identify areas for improvement.In addition to social media management, I coordinated media requests and organized PR events to promote the association. I wrote press releases and developed a network of journalists to increase our visibility to the general public.
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Education
- Master II COMMUNICATIONEFAP2014
Certifications
- digital toolsgoogle2020
- INBOUND MARKETINGVISIPLUS2020