Freelancer profile translated to English.

Description

Marketing Director for 15 years, I have steered the brand strategy and communication of premium media, assisted advertisers in their strategies, and directed the editorial line of magazines specializing in beauty.

Today, I put this experience to work directly for brands: beauty, lifestyle, culture, travel, food, by combining senior strategic vision with concrete mastery of AI and NoCode tools (certified RNCP level 6, École Cube).

What this means for you: you get a marketing director who thinks strategy AND deploys the tools to execute it – no agency delays, no technical dependencies, with an informed perspective built over 15 years in the field.

I have worked for brands like Hermès, Dior, Chanel, L'Oréal Luxe, Sephora, Marionnaud. I created the Cosmetiquemag Indies Days, a benchmark in the independent beauty sector. I repositioned a premium media sales house from A to Z and achieved all my 2025 plan objectives.

If you are looking for someone who understands business challenges before talking about execution, let's talk.

Portfolio:

Industry field of expertise

Languages

French
Native or bilingual
Portuguese
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 40km), Reims (up to 10km)

KETIL (Arte, Radio Classique, Radios 107.7, Prisma Media, DOOH, ...)
Director of Marketing, Communication and Growth
PRESS AND MEDIA
September 2024 - January 2026 (1 year and 4 months)
Boulogne-Billancourt, France
-Creation and structuring of the Marketing, Communication and Growth department
-Strategic repositioning of the sales house, graphic charter and tone of voice
-AI project management: team training, AI prompts, data-driven culture deployed
-Overhaul of the corporate website — strengthening visibility and acquisition
-Development of the strategic partnership Ketil × Greenlandia (CSR)
-Management of 6 media sales tenders, 4 won
-Management of a team of 5 people — €23M revenue target achieved in 2025
Marketing Management Branding Growth Marketing AI Automation
LINK MEDIA GROUP
Director of Marketing and Communication
FASHION AND COSMETICS
September 2018 - April 2024 (5 years and 7 months)
Paris, France
-Definition of the marketing and communication strategy for the group and brands
-Creation of the Indies Days (2020): €150,000 in revenue per edition, (2 /year), hundreds of brands launched including Les Secrets de Loly
-Development of new editorial products (podcasts, videos, conferences, retail tours, ...)
+20% revenue from Cosmetiquemag Awards registrations
-Organization of VIP immersive weekends (CEOs of major beauty houses)
-Development of Coiffure de Paris social media: 150,000 Facebook followers, 11,000 on Instagram
-Management of B2B media plans for major luxury/cosmetics accounts: Hermès, Dior, Chanel, L'Oréal Luxe, Sephora, Marionnaud
-Commercial development and advertiser support (OPS, brand content, private labels) - luxury/cosmetics sector
-Management of 8 people
DEEZER BRAND SOLUTIONS
Marketing and Communication Manager
ENTERTAINMENT AND LEISURE
January 2017 - August 2018 (1 year and 7 months)
Paris, France
-Launch of innovative products around music (France and International offers)
-International coordination for the development of media plans (Press, TV, Digital)
-Audience analysis (Mediamétrie/NetRatings/comScore)
-Monthly monitoring of advertising inventories
-Strategic recommendations for major accounts OPS