Freelancer profile translated to English.
Back to original languageAbout Lynda
Passionate and creative, with over 5 years of experience in marketing and communication, I graduated in 2024 with an MBA in Digital Strategy. I combine technical skills (web development, SEO) with a strategic approach to manage projects from start to finish.
French
Native or bilingual
Can work on-site
Orléans (up to 50km)
Experience
- ElliacareContribution to the creation of an e-learning startup (health & AI)March 2025 - November 2025 (8 months)• Develop the startup's branding and visual identity, design print & digital materials (brochures, flyers, social banners), initiate website development on LearnWorlds, define marketing strategy axes, and explore advanced use of AI tools to optimize content creation and strategic thinking.
- Maisons PhénixMarketing ManagerJanuary 2021 - January 2022 (1 year)• Co-pilot strategic projects, create visual materials, and lead meetings.• Manage digital communication, design content and visuals, conduct photo shoots, and supervise a team of 20 people to ensure strategy implementation across 9 regional agencies.• Act as a mediator between departments (IT, sales, technical). Oversee IT manager's schedules and assist them on certain projects to reduce workload and meet deadlines.• Develop processes to structure and improve product and administrative databases. Develop automation tools for document management.• Analyze operational needs and propose strategies to improve performance and achieve objectives.
- Maisons PhénixCreative DeveloperJanuary 2019 - January 2021 (2 years)• Create visuals and conduct photo reports. Train teams on internal tools and propose marketing strategies adapted to the 9 agencies.• Optimize internal web application, develop automation tools, and assist the IT manager to improve user experience, document management, and productivity.
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Education
- MBA Expert in Digital and Marketing Strategy and DevelopmentStudi2024- Rédaction de Cahier des Charges Fonctionnel et Technique - Veille - Gestion de Projet - Audits et SEO - Stratégie de Marketing Digital, contenu et Social Média.
- Professional Title of Multimedia Graphic DesignerAfpa2017- Création graphique - Intégration de site Web - Montage vidéo.