Freelancer profile translated to English.
Back to original languageAbout Lyna
Currently working in a large Parisian communication agency as a CRM project manager for several clients, I have decided to go freelance to offer my skills as an email marketing creator, CRM management, UGC creator, and communication consultant for your brand or company!
👉 Constantly monitoring the latest B2C communication trends, I have acquired numerous qualities through my various agency experiences such as creativity, analytical skills, responsiveness, and above all, versatility!
I am therefore able to design effective and trendy UGC and CRM marketing strategies for various brands and products. All while perfectly mastering social networks and CRM tools for your customer base, such as Klaviyo for your e-commerce.
👉 I am also able to advise clients on market trends, consumer behavior, and the most effective methods to achieve their objectives in terms of recruitment, engagement, and brand or product visibility.
🤩 I am passionate about new technologies and the constantly evolving trends in the digital marketing world.
I am convinced that my skills and expertise in digital marketing and communication are an added value for you who wish to develop your marketing and communication strategy.
😍 BONUS FOR YOUR UGC: some brands are looking for content types for couples. I am in a relationship myself and my partner is a content creator, so we can create content for you as a couple for twice the engagement!
💬 I am available to discuss your projects and needs!
French
Native or bilingual
English
Fluent
Spanish
Basic
Can work on-site
Paris (up to 50km)
Experience
- TBWA\PARISCRM Project ManagerRETAIL (LARGE RETAILERS)October 2023 - Today (2 years and 8 months)Boulogne-Billancourt, FranceManagement of CRM campaigns, emailing, SMS and print mailing, digital monitoring, client support and relations, strategic redesign, competitive benchmarking, budget management. Conception and strategic thinking for CRM campaign content creation, client presentation creation, participation in tenders.
- FirstgenAssistant Brand Digital ManagerFASHION AND COSMETICSSeptember 2022 - September 2023 (1 year)Paris, FranceDigital project management, implementation of SMA and CRM strategies, creation of media kits, competitive benchmarking, monitoring, KPI performance reporting, influencer campaign management and operational tasks (Media kits, landing page creation, newsletters). (MonoSkincare, Gerard Bertrand, Molinard, Le salon du Chocolat, Iraye, Eugène Riconneaus, AMG, Mr NiNi).
- BCW FranceAccount Executive InternPUBLIC SECTORJanuary 2022 - July 2022 (6 months)Paris, FranceMonitoring, community management and live tweeting, web project management, editorial design for various web and social media platforms, international client support, digital activation, influencer campaign management. (Engie, Bridgestone, Saint Martin Tourist Office, Alliance against Tobacco, Corteva, Manutan).
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Education
- Master of Mass CommunicationISCOM2023Master, Communication d''entreprise
- Bachelor's degree, Information and CommunicationInstitut Catholique de Paris2021Licence, information et communication