Freelancer profile translated to English.

Description

Hello and welcome to my profile 👋

Versatile freelancer, I support companies, creators and freelancers in their digital, commercial and operational needs. Thanks to my double Master's degree (Digital Marketing / Literature) and my varied experiences (Q-commerce, site management, content, customer relations, prospecting, administrative), I adapt quickly to each mission and each environment.

Languages

French
Native or bilingual
English
Native or bilingual
Arabic
Native or bilingual
Spanish
Basic

Workplace preferences

Can work on-site

Lyon (up to 50km)

Link2up
Digital Marketing & Content Manager
January 2024 - August 2025 (1 year and 7 months)
1. Website management and optimization
Administration and updating of the site (WordPress/Shopify), integration of new content, improvement of UX/UI and performance monitoring (traffic, conversion, SEO).
2. Blog content creation and animation
Writing SEO-optimized articles, editorial planning, keyword research and cross-channel distribution to generate qualified traffic and engagement.
3. Development and promotion of NFC business cards
Product management (templates, customization, landing pages), creation of marketing materials and digital prospecting actions to develop sales and visibility.
SEO Wordpress Shopify Microsoft Excel Social Media
Groupe Panzani
Product Marketing Assistant
AGRICULTURE
June 2022 - December 2022 (6 months)
1. Product mix management and optimization
Product lifecycle monitoring, coordination with internal teams (R&D, quality, supply) and packaging updates in compliance with brand identity.

2. Market and performance analysis
Sales analysis, competitive intelligence, KPI monitoring (market share, turnover, pricing) and strategic recommendations to boost performance in drive and GMS.

3. Marketing & trade marketing actions management
Implementation of promotional operations, creation of content to support brand visibility, and coordination of activation plans on e-commerce channels (Drive / retailers).
KPIs Benchmark Meta Ads
groupe casino
Quick-commerce project manager
AGRICULTURE
January 2023 - September 2023 (8 months)
1. Platform operational management
Management and optimization of catalogs on Uber Eats / Deliveroo, coordination of listings, assortments and prices to ensure real-time availability and consistency of offers.
2. Campaign & business performance management
Launch and monitoring of promotional campaigns (promos, codes, push, banners), KPI analysis (revenue, average basket, conversion rate, catalog availability) and recommendations to boost sales.

3. Coordination & continuous improvement
Liaison with marketing, data, supply and Q-Commerce partners teams to streamline processes, resolve incidents (OOS, stockouts, delays) and ensure an optimal customer experience.