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Lyna KarbicheLK

Average response time: 1 hour

Freelancer profile translated to English.
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About Lyna

My name is Lyna, a digital communication, social media, and content creation consultant, a graduate of Sciences Po Paris in Marketing, New Luxury & Lifestyle.

I began my career as a social media assistant within major groups such as Publicis Luxe and L'Oréal, where I developed a strong demand for branding, image, and editorial consistency. These experiences allowed me to understand the codes of premium brands, the importance of storytelling, and the power of aligned visual communication.

I then enriched my background with experiences in mass retail and the aesthetics sector, to broaden my strategic vision, develop a more hands-on approach, and adapt my skills to various business challenges. This diversity allows me today to offer concrete, realistic, and results-oriented recommendations, regardless of the sector.

Creative, structured, and attentive, I support companies, micro-enterprises, and entrepreneurs in building digital communication that is coherent, impactful, and true to their identity.My goal: to translate your vision into content and materials that reflect you and truly speak to your audience.

What I can offer you:
  • Social media strategy (positioning, editorial line, content recommendations)
  • Content creation (posts, visuals, short videos)
  • Creative recommendations & shootings aligned with your branding
  • Strengthening brand image and visual consistency
  • Creation of communication materials (digital and print)
  • Global support or one-off missions
I always work with a tailor-made approach, taking the time to understand your universe, your values, and your objectives, so that your communication exactly reflects the image you want to project.

👉Are you looking for aligned, aesthetic, and strategic communication? Let's build it together.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Conversational

  • Arabic

    Basic

Can work on-site
Paris (up to 15km)

Experience

  • Cryolase - Centres dermo-esthétiquesAvril
    COMMUNICATION MANAGER
    HEALTH AND WELLNESS
    April 2025 - November 2025 (7 months)
    - Management of the company's overall communication: strategy, social media, influence, and B2B partnerships
    - Organization of promotional events to enhance visibility and brand image
    - Creation of digital and print visual materials (banners, posters, newsletters, social media content…)
    - Supervision and coordination of photo shoots and communication campaigns
    - Management and coordination of internal teams (community manager) and external service providers (agencies, freelancers)
  • Klepierre - CCR
    MARKETING & COMMUNICATION PROJECT MANAGER
    RETAIL (LARGE RETAILERS)
    January 2024 - June 2024 (5 months)
    Thiais, France
    - Management & monitoring of the center's operational projects (Influencer Animations and Events) with creation of dedicated reports
    - Responsible for communication materials (brochures, totems, website, store sheets, newsletters, and landing pages)
    - Social media: content creation, trend & performance analysis
  • L'Oréal SA - L'Oréal France
    SOCIAL MEDIA & ENGAGEMENT ASSISTANT
    FASHION AND COSMETICS
    January 2023 - June 2023 (5 months)
    Paris, France
    - Lead production and distribution of content on Instagram
    - Management of campaigns and activations with influencers
    - Community management: moderation of the online community
    - Responsible for a newsletter and strategic watch for countries
    - Collaboration with various teams (medical, marketing, communication)

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Education

  • MASTER MARKETING
    SciencesPo
    2023
    MASTER MARKETING
  • BACHELOR IN ECONOMICS
    SciencesPo
    2020
    BACHELOR EN ÉCONOMIES

Skill set

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