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Lyna AmaraLA

Lyna Amara

Social Media Manager

€300/day
Paris, FR
3-7 years

Average response time: 12 hours

Freelancer profile translated to English.
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About Lyna

Social Media Manager - Organic & Paid Strategy | Photo & Video Content Creation | Meta, TikTok, YouTube, LinkedIn Ads

Specializing in social media strategy, I assist you in managing and growing your social networks, both organically and through paid media. My goal: to create engaging and high-performing content that boosts visibility, engagement, and conversions.

Multi-platform Expertise:

  • Meta (Instagram & Facebook)
  • TikTok
  • YouTube
  • LinkedIn
  • Snapchat

High-Impact Content Creation:

  • Art direction and production of content (photos & videos) for social networks and advertising campaigns
  • Formats adapted to each platform and audience
  • Concept creation, filming, editing (CapCut), and optimization
  • Management of paid media campaigns with significant budgets on Meta Ads, TikTok Ads, YouTube, and LinkedIn Ads.
  • Performance monitoring, optimization, and reporting.

Trusted by:

Westfield Unibail-Rodamco, Aéroville, Centre Alma, So Ouest, Les Ateliers Gaîté, Observatoire de la Tour Montparnasse, Everlove Paris, BRUT., Paris La Défense Arena, UGC Cinéma, KFC, Starbucks France...

Let's discuss your needs and build an effective, tailor-made social media strategy together.

  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • WESTFIELD
    Social Media Manager
    SOCIAL NETWORKS
    January 2023 - December 2024 (1 year and 11 months)
    Paris, France
    Social Media Manager – Westfield

    • Creation and management of social media content highlighting all the brands within the shopping centers.
    • Management and optimization of Social Ads campaigns (Meta, TikTok…), from setup to performance tracking.
    • Performance analysis, reporting, and recommendations for optimizing social media strategies.
    • Coordination and deployment of the Paris 2024 Olympic Games x Westfield collaboration on social media.
    Social Media TikTok Ads Social Media Strategist Social Media Manager Google Ads
  • Brut.
    Social Media Manager
    SOCIAL NETWORKS
    January 2021 - January 2023 (2 years)
    Paris, France
    • Conception of the social media strategy (Snapchat, Facebook, and TikTok) for each content creator in the Brut. For Creators program.
    • Daily management of accounts and creators' shows: development of editorial schedules, writing of copy, content publication, and moderation.
    • Implementation of growth strategies through paid campaigns to develop creator communities on social media.
    • Identification of high-potential content creators and support during their onboarding into the program.
    • Analysis of content performance to identify optimization opportunities and implement recommendations.
    TikTok Ads Community Management Social Media Content Strategy Paid Social

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Education

  • Master Grande École
    Ipag Business School
    2019
    Marketing digital et communication

Skill set (12)

Social Media
Community Management
Communication Strategy
Digital Communication
Content Strategy
Social Media Manager
Paid Social
UGC Creator
Meta Ads
TikTok Ads
LinkedIn Ads
Social Media Strategist

Categories