Freelancer profile translated to English.

Description

I am an Amazon and marketplace specialist with over 6 years of experience driving brands in the digital environment. Throughout my career, I have launched and managed over 20 stores, optimized hundreds of listings, and developed content strategies (SEO, A+ Content, Brand Stores) that have significantly improved visibility and conversions.

In addition to Amazon (Seller & Vendor Central), I also work with other European marketplaces such as Worten, MediaMarkt, Carrefour, FNAC, and Decathlon, managing catalogs, resolving technical issues, and ensuring a fast and effective go-to-market.

I have experience in advertising campaigns with six-figure budgets, achieving an ACOS below 20% and measurable sales results.

I speak Spanish, English, and Portuguese, which allows me to collaborate with international brands and adapt to different markets. I am passionate about helping companies grow by combining strategy, data, and practical execution.

Industry field of expertise

Languages

Portuguese
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Remote only

Primarily works remotely

Patello Boutique Digital
Amazon & Marketplaces Specialist
E-COMMERCE
January 2019 - Today (7 years and 5 months)
Madrid, Spain
-Launched and managed over 20 stores on Amazon and European marketplaces, ensuring compliance and timely launches.

-Designed and implemented content strategies on Amazon (SEO titles, bullets, A+ Content, image briefs), increasing traffic and conversions.

-Conducted market and competitor analysis to improve Best Seller Rank and category positioning.

-Optimized PPC campaigns through keyword research, A/B testing, and bidding strategies → achieved ACOS <20% and positive ROAS.

-Monitored and reported on KPIs (TACoS, CTR, CVR) with dashboards in Looker Studio for greater client transparency.

-Resolved account health issues and suppressed listings by direct contact with Amazon.

-Integrated AI-assisted copywriting (Amazon Rufus) for SEO and buyer engagement.

-Launched and optimized catalogs on Carrefour, Worten, MediaMarkt, and FNAC through Mirakl, ensuring compliance and a fast go-to-market.

-Managed pricing, promotions, and campaigns, increasing visibility and sales performance.

-Monitored KPIs (GMV, Buy Box, CTR, CVR) and applied data-driven actions to drive growth.

-Resolved feed and listing errors in Mirakl through attribute mapping and taxonomy alignment.

-Coordinated marketplace integrations with ERP/PIM systems to automate stock and price updates.
Marketplace SEO Seller Central Amazon Vendor Amazon Seller
International Trade & Logistics
Brazil & Europe
January 2010 - February 2019 (9 years and 1 month)
-Coordinated import/export maritime operations and logistics management for international companies (MSL Corporate, MastersulComex, Renault, Nissan).

-Acquired solid experience in supply chain, regulatory compliance, and international trade regulations, providing a strong foundation for marketplace logistics (FBA and FBM).