Freelancer profile translated to English.
Back to original languageAbout Lyex
I am an expert in managing Amazon Seller and Vendor Central, with experience in alcoholic beverage brands. I have worked on the development and positioning of the Cream Heroes brand, successfully placing it in the Top 10 of its category and optimizing advertising campaigns with an ACOS below 20%.
My services include:
- Comprehensive account audits and action plans.
- SEO listing creation and optimization to increase visibility.
- Amazon Ads campaign management (Sponsored Products, Brands, and Display).
- Performance reports and key metric analysis.
- A+ Content and Brand Store configuration.
I work in Spanish and English, adapting to your needs: from one-off consultations to continuous monthly management. My differential proposal is a 360° vision in digital marketing and global e-commerce, which allows me to integrate Amazon's strategy with your brand's complete digital ecosystem.
My goal is to help you increase your brand's visibility and profitability on Amazon through optimized and measurable strategies.
Spanish
Native or bilingual
English
Fluent
Can work on-site
Barcelona (up to 50km)
Experience
- The Finest Group SLDigital Marketing ManagerWINE AND SPIRITSApril 2021 - Today (5 years and 4 months)Barcelona, SpainResponsible for the digital strategy and management of brands at The Finest Group. From this position, I coordinate communication on Instagram, Facebook, TikTok, and LinkedIn, ensuring brand consistency and supervising external agencies.On Amazon (Seller, Vendor) and Miravia, I manage the creation and SEO optimization of listings, advertising campaigns, Brand Store, and brand profile, successfully positioning the company's brands in the Top 10 of their category with an ACOS <20%.I lead the e-commerce strategy on WordPress and Shopify, as well as its daily management. Additionally, I develop SEO actions, achieving:
- Greater impact on TikTok in Spain in its sector.
- Strong organic search engine positioning.
- International growth thanks to a consolidated digital presence.
- Universidad de La HabanaInstructor ProfessorENVIRONMENTALAugust 2019 - March 2021 (1 year and 7 months)La Habana, CubaProfessor for 2 years at the University of Havana in Organizational Management and Marketing. As part of the faculty of Organizational Communication and Marketing, I combined theoretical-practical teaching with academic and business consulting, developing analytical thinking, strategic vision, and team-building experience.
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Education
- Master in Digital Marketing and E-commerceEAE Business School2025
- Bachelor of Social CommunicationUniversity of Havana2019