Freelancer profile translated to English.
Back to original languageAbout Lyes
SEO / GEO & Analytics Consultant, I help companies transform their visibility into measurable results: +60% revenue and cost per lead divided by 3 at Isoclean, successful SEO migration of Coinhouse (regulated crypto fintech) without traffic loss, +150% organic traffic.
I work with large accounts, SMEs, and startups on three complementary levers: SEO, analytics tracking (GA4 / GTM), and now GEO, visibility in AI responses.
My approach: knowing precisely what generates traffic, leads, and revenue.
đSEO â Visibility & Qualified Traffic
Business-oriented SEO strategy
SEO Audits (technical, on-page, off-page)
Competitive Analysis & Semantic Studies
Content Optimization & Internal Linking
Link Building
Performance Analysis & KPI Monitoring
đ€GEO â Visibility in Generative AI
AI Response Presence Audit (ChatGPT, Perplexity, AI Overviews, Copilot)
Content Optimization for LLM Citation (content to create, structure, entities, structured data)
Source & Authority Strategy Adapted to Response Engines
Citation & AI Share of Voice Monitoring
đ Your future clients are already asking AI their questions. I ensure your brand is part of the answer.
đTracking & Web Analytics â Reliable Data for Decision Making
Business Objective-Oriented Tracking Plans
GA4: Integration, Migration, Events, Conversions, Reporting
Google Tag Manager: Implementation, Tagging, Audiences, Consent Mode v2
Dataviz & Decision-Making Reporting (Looker Studio)
Data Analysis & Actionable Recommendations
đ My role is not just to place tags, but to guarantee reliable data to drive performance.
đSEA â Controlled Acquisition
Google Ads Campaign Creation & Configuration (Search & Display)
KPI Analysis & Performance Optimization
Conversion Tracking & Ads Tracking Consistency
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Head of SEOCoinhouseBANKING AND INSURANCEJune 2023 - January 2025 (1 year and 8 months)Paris, FranceAs Head of SEO at Coinhouse, I had the opportunity to lead the overall SEO strategy to position the site as an essential reference in the cryptocurrency universe. My responsibilities covered all essential aspects to maximize the site's visibility and performance:Strategic Content Creation and Management: Development of engaging and informative content aligned with user intent, particularly on topics like buying Bitcoin and crypto investing. Close collaboration with editorial teams to produce SEO-optimized articles that meet the target audience's expectations.On-Page Optimization: Improving the SEO performance of key pages through in-depth keyword analysis, tag optimization (meta title, descriptions, Hn), page structure enhancement, and technical performance improvements (Core Web Vitals, loading speed).Link Building Strategy: Development and implementation of a quality backlink strategy to strengthen the site's authority.Coinhouse Website Migration: Supervision and coordination of the complete site migration, minimizing SEO-related risks (redirects, URL structure, performance optimization). Implementation of rigorous processes to preserve and improve organic traffic post-migration.Performance Analysis and Monitoring: Use of advanced tools (Google Analytics 4, Search Console, SEMrush) to track key KPIs, identify areas for improvement, and adjust the strategy based on results.Key Results:Significant increase in conversions (platform registrations).Significant increase in targeted organic traffic.Improvement in average position for strategic keywords.Successful complex migration while maintaining SEO performance.
- NetaudienceDirigeantDIGITAL AND ITJanuary 2009 - Today (17 years and 7 months)Paris, FranceNetaudience assists large accounts, SMEs, and other organizations in generating qualified audience from search engines:SEO, Content Marketing, SEA (Google Ads campaign management).Web Analytics: we help our partners make better decisions by using data to:- Understand user behavior.- Improve user experience.Some projects:Isoclean - Leader in home window cleaningMeasure & improve ROI via Analytics: GA4 migration, GTM tag creation, FB & Google Ads audience list creation.Generate B2C leads for a new website.Google Ads campaigns, SEO management.â Revenue increase of 60%. Cost per lead divided by 3.Wizito - Photo booth rentalâą Tagging plan, Analytics tracking, reporting.âą Generate B2B leads for a new activity via SEO & SEA.Sodiaal - First French dairy cooperativeâą Migration of a high-traffic website.âą Planning, URL mapping, testing.â No traffic interruption.
- QualitraficSEO ConsultantDIGITAL AND ITOctober 2002 - October 2008 (6 years)Paris, FranceIn charge of major client projects.Traffic acquisition through search engines.Organic referencing, management and optimization of sponsored link campaigns.
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Education
- MICI MasterCnam2020Master Management de l'innovation et de la conception innovante : - MĂ©thodes de crĂ©ativitĂ© (brainstorming, KCP, design thinking, etc.) et les outils dâanimation (plateforme, rĂ©seaux, crowdsourcingâŠ). - Gestion des projets dâexploration. - Conception de Business Models innovants. - Veille nouvelles technologies.
- Professional Bachelor's Degree in Web AnalyticsCnam2019Web Analytics Statistiques RĂ©seaux Sociaux SEO/SEA/Display Datavisualisation E-commerce Marketing Management