Freelancer profile translated to English.
Back to original languageAbout Lyes
SEO & Analytics Consultantbusiness-oriented, I support business growth by transforming data into decision-making and performance levers.
Since 2000, I have worked with large corporations, SMEs, startups, and institutions on visibility, acquisition, and measurable conversion issues.
My approach is based on strong complementarity between SEO, analytics tracking (GA4 / GTM), and user journey optimization, to precisely know what **drives traffic, leads, and revenue**.
🔍SEO – Visibility & Qualified Traffic
- Business-oriented SEO strategy
- SEO Audits (technical, on-page, off-page)
- Competitive Analysis & Semantic Studies
- Content Optimization & Internal Linking
- Link Building
- Performance Analysis & KPI Monitoring
👉 Goal: generate qualified and actionable traffic, not just volume.
📊Tracking & Web Analytics – Reliable Data for Decision Making
- Business objective-oriented tracking plans
- GA4: integration, migration, events, conversions, reporting
- Google Tag Manager: implementation, tagging, audiences
- Dataviz & Decision-Making Reporting (Looker Studio)
- Data Analysis & Actionable Recommendations
👉 My role is not just to deploy tags, but to ensure reliable data to drive performance.
📈SEA – Controlled Acquisition
- Google Ads campaign creation and configuration (Search & Display)
- KPI Analysis & Performance Optimization
- Conversion Tracking & Ads/Tracking Consistency
🛒E-commerce – Ground-Level Vision
- E-commerce site management and optimization
- Concrete understanding of business challenges (I manage my own professional e-commerce site)
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Head of SEOCoinhouseBANKING AND INSURANCEJune 2023 - January 2025 (1 year and 8 months)Paris, FranceAs Head of SEO at Coinhouse, I had the opportunity to lead the overall SEO strategy to position the site as an essential reference in the cryptocurrency world. My responsibilities covered all essential aspects to maximize the site's visibility and performance:Strategic Content Creation and Management: Development of engaging and informative content aligned with user intent, particularly on topics like buying Bitcoin and crypto investing. Close collaboration with editorial teams to produce SEO-optimized articles that meet the target audience's expectations.On-Page Optimization: Improving the SEO performance of key pages through in-depth keyword analysis, tag optimization (meta title, descriptions, Hn), enhancing page structure, and technical performance (Core Web Vitals, loading speed).Link Building Strategy: Developing and implementing a quality backlink strategy to strengthen the site's authority.Coinhouse Site Migration: Overseeing and coordinating the complete site migration, minimizing SEO risks (redirects, URL structure, performance optimization). Implementing rigorous processes to preserve and improve organic traffic post-migration.Performance Analysis and Monitoring: Using advanced tools (Google Analytics 4, Search Console, SEMrush) to track key KPIs, identify areas for improvement, and adjust the strategy based on results.Key Results:Significant increase in conversions (platform registrations).Significant increase in targeted organic traffic.Improvement in average position for strategic keywords.Successful complex migration while maintaining SEO performance.
- NetaudienceCEODIGITAL AND ITJanuary 2009 - Today (17 years and 5 months)Paris, FranceNetaudience helps large corporations, SMEs, and other organizations generate qualified audience from search engines:SEO, Content Marketing, SEA (Google Ads campaign management).Web Analytics: we help our partners make better decisions using data to:- Understand user behavior.- Improve user experience.Selected Projects:Isoclean - Leader in home window cleaningMeasure & improve ROI via Analytics: GA4 migration, GTM tag creation, FB & Google Ads audience list creation.Generate B2C leads for a new site.Google Ads campaign management, SEO.→ Revenue increased by 60%. Cost per lead divided by 3.Wizito - Photo booth rental• Tagging plan, Analytics tracking, reporting.• Generate B2B leads for a new activity via SEO & SEA.Sodiaal - First French dairy cooperative• Migration of a high-traffic site.• Planning, URL mapping, testing.→ No traffic interruption.
- QualitraficSEO ConsultantDIGITAL AND ITOctober 2002 - October 2008 (6 years)Paris, FranceResponsible for major accounts projects.Traffic acquisition through search engines.Organic referencing, management and optimization of sponsored link campaigns.
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Education
- MICI MasterCnam2020Master Management de l'innovation et de la conception innovante : - Méthodes de créativité (brainstorming, KCP, design thinking, etc.) et les outils d’animation (plateforme, réseaux, crowdsourcing…). - Gestion des projets d’exploration. - Conception de Business Models innovants. - Veille nouvelles technologies.
- Professional Bachelor's Degree in Web AnalyticsCnam2019Web Analytics Statistiques Réseaux Sociaux SEO/SEA/Display Datavisualisation E-commerce Marketing Management