About Lydie
French
Native or bilingual
Experience
- GROUPE NGLRYMarketing & Communication DirectorMarch 2025 - December 2025 (9 months)Member of the executive committee and active participant in the group's overall strategy.Definition of the communication strategy and budget for the Becker, Malespine, and Seral brands.Repositioning of the jewelry brand Becker: overhaul of the Eshop and its communication.Management.Active participation in the development of jewelry collections.
- GROUPE FLEURUSHead of Marketing & CommunicationSeptember 2022 - November 2024 (2 years and 2 months)Definition of the Marketing & Communication strategy and budget for the 3 brands.Operational monitoring of projects: PR, Publishing, branding, photoshoots, etc.Management of 3 people.
- Groupe FleurusMarketing & Marketplace ManagerFebruary 2021 - September 2022 (1 year and 7 months)Definition of the Marketing and Communication strategy and budget for the 2 jewelry brands + operational monitoring.Creation of a white label brand and market launch (Eshop): maison-fevre.fr.Marketplace deployment.
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Education
- B2B HEC Preparatory ClassToulouse Business School2007B2B Classe Prépa HEC
- ES BaccalaureateLycée Carnot2002Baccalauréat ES